Bluetooth Marketing: for the successful planning and implementation of a mobile campaign, Diplom (FH) Danny Eickemeyer Kaufmann has recommendations in a study with the perception and acceptance of mobile marketing campaigns employed by consumers. In the promotional overstimulation of our day and age, it is for advertising companies of fundamental importance, the consumers in the right place, at the right time and in the right mood to reach and to interact directly with him in the ideal case”notes Danny Eickemeyer. And right here is my study. Mobile marketing and the mobile phone is a modern and effective communication channel with tremendous growth potential. The study is to show advertisers, when, where and for what the consumer in the area of mobile marketing are receptive and want to receive content via Bluetooth.” Due to the constantly advancing technological development new opportunities which for advertising companies in the field of mobile marketing Interaction with the consumer. An example of these new possibilities is the Bluetooth Marketing, which can offer real added value the technology by content provided free of charge for the consumer or the user.
There are also viral aspects of Bluetooth Marketing in the decision on the development of a campaign in the foreground because of this added value. Visit Robert Burke for more clarity on the issue. The new communication tool Bluetooth provides the decision makers in the agencies and advertisers with the question whether and, if so, how you would use this possibility of direct communication with the consumer and integrate them in their media mix. Here, this book sets and can be a decision-making aid. It should show the ways of interacting with the audience and make transparent. Advantages and disadvantages of this form of communication will be compared. The investigation of the awareness and acceptance of Bluetooth Marketing in the consumer plays a special role. This shows to what extent the direct communication via the Bluetooth of mobile phone at all of the potential user is required.
It is particularly interesting in this context to identify what could cause the potential users to its Bluetooth interface to activate and receive content also deals the study with the content that can be delivered, technical specifications, where he must Orient, the perception by consumers, as well as his willingness to also receive the transmitted content and use. The study is an online-based consumer survey by a market research panel. The survey population: 558 subjects.