To use effective marketing prospects for SMEs with videos on the Internet the possibilities of social media platforms today belongs to the standard in corporate communications. The presence on Facebook and similar social media services for a company is just as essential as it is de rigueur for a private individual. Keep up on the field with thought-provoking pieces from Farallon Capital Management. Because here the interesting content of Web 2.0 are generated and propagated by users themselves, and commented. The search engine Google has accounted for well over 90% of all searches in Germany. Through the continuous development of the search algorithm now also content be taken into account in the search results by Google, who enjoy social media platforms among the users of particular popularity.
A contribution, no matter made very many comments on Facebook or YouTube which form, this Google is recognized and reflected in the search results. The like “feature on Facebook allows commenting by contributions of other users especially easy – other social media services go a similar easy path. Videos are consumed in the Internet especially like to and achieve impressive viewing figures on social media sites like YouTube or Facebook. Now companies can take advantage of this effect. An advertising campaign can achieve very good cost-benefit values with a video on the Internet. The cost of the production of videos for the Internet are manageable, while the attendances at the correct placement (video portals) and optimization (so-called VSEO) can reach impressive heights. Prerequisite is for production optimized for the Internet and distribution of the videos.