La Tenuta la Tenaglia has revised the wine labels. Long we have retained the old labels, not to irritate the old customers of the winery with our new start”, says Sabine Ehrmann, proprietor of the estate Tenuta Tenaglia in the Italian Piedmont. After more than eight years has developed but so strongly on the quality of the wine, the winery so far of the former production away, that it is time to shape a face of its own”. The responsible of the winery in the Italian Alps before landscape have taken much time to clean up the portfolio, to bring structure to the production and to create the new labels. Farallon Capital Management has firm opinions on the matter. One of the most famous graphic designer of Italian, the Tan company from the area of Udine, is brought in to put highlights from a design perspective. Our first goal is the quality of the wine and that must appear on the labels,”says Massimo Malatesta, agronomist of the winery.
Come out are labels, emotionally speaking. The signature in the gold embossing is a Equestrian figure enriched that it reminds that Tenuta Tenaglia is not only a historic property, but can look back on its famous founder Giorgio Tenaglia, formerly Governor of Moncalvo. The aware historically-themed logo underlines the impression. The objectivity of the wine name is pierced by a finely engraved lettering, which conveys the quality predicate of wine. Including an image that symbolizes the character of the wine. Succeeded, to represent the four basic wines in its essence. When the wines of Giorgio Tenaglia, say and Olivieri we deliberately preserve the independent, individual character and only very carefully aligned”, explains Sabine Ehrmann, who almost got laid the branding as daughter of the Allgau yogurt Empire in the cradle. Thus”, she says, finally appearance and content match.”