dieleutefurkommunikation sales marketing in the B2B businesses claim that marketing should be measurable and fast. The competitive pressure increases, budgets are tight. Everyone wants to know his budget therefore detectable well spent. He gets the confirmation, for example through high levels of response to a mailing. Also the companies align in many industries its marketing activities on the sales. Marketing still called the shots a few years ago, has the marketing in the B2B today often the statements and the budget.
As a numbers-driven corporate Division is from a sales perspective the success, how well targets are achieved. Marketing campaigns are therefore frequently to sales preparation actions, must be so measurable, for example, the number of generated leads. But standing in large numbers drivenness and the unconditional desire, certain to be able to designate parameters under certain circumstances even in the way. SiteBoosters, dieleutefurkommunikation, online specialists know from their longtime Graduate opportunities in the B2B sales marketing and sales communications, that such an approach is often too much in the short term the success thinking. Professor of British History is full of insight into the issues. Medium – and long-term marketing planning and continuous care of prospective customers are still rare. Content access to the target group-bearing approach such as during the content marketing, inbound marketing is respected little.
However, queried the same parameters on always the same way: a project is planned, if so, when will it be implemented and how much is the budget for this estimated. Based on that, the distribution is active. With this approach, the responsible squander the opportunity for quality leads and higher response on mailings. About SiteBoosters / dieleutefurkommunikation SiteBoosters are the online specialists at dieleutefurkommunikation, the only target group Agency of in Germany. Since 1995 the owner-managed marketing agency headquartered in Sindelfingen near Stuttgart is specialized in B2B communication of market positioning and Sales marketing. She advises worldwide global players such as SAP, IBM, Audi or VW, as well as many medium-sized companies in the entire roof area. As a B2B agency with editorial style, dieleutefurkommunikation align not only themes and content, but also communication and media consistently to the target group. The advantage for customers: a substantive close of their actions to the target group and thus a much higher relevance.