Start From where did you start? It must be demonstrated employees that the company is a single structure and, therefore, should prepare appropriate presentation documents. The main such document can become a corporate book. This is probably one of the most important documents of any large structure, as it is, it sets performance standards and regulates the relations within the company. In addition, this paper solves the problem of unification in some standard information about companies and helps to establish horizontal links. The difficulty of creating such a document is to bring the individual derived from data structures to a single standard. But when the book will be a Corporate composed, at the disposal of any such structure would be an ordered information about the possibilities of holding a whole and all its components in particular, that will be instrumental in the planning of joint projects.
Other important document Company profile (company brochure). This is an external presentation document, but it plays an important role in the internal PR holding company, allowing employees in negotiations with clients to feel part of a single structure. Talking about the pitfalls of intra-corporate PR experience in large and especially inter-regional associations, like to mention some of the pitfalls that lie in the way of the integration process. The large number of employees of local companies are not involved in the overall processes of the holding by virtue of the specifics of their work. These staff members continue to consider themselves as belonging primarily to their local company and are not very interested in affairs of the holding. Marketing Coordinator may be difficult to achieve from such employees perform assignments related to the holding in general.
It all depends on their persistence and ability to explain the staff of local firms that work performed for the holding company, brings specific benefits directly to the company. Coordinators by their positions, in addition to working on projects of the holding, employed as marketing and advertising of their own companies. This can lead to a situation where the interests of the holding will be in the background in comparison with the objectives of local companies. An external consultant, the coordinator should make sure that this does not happen, and its representatives – much detail to inform the internal coordinator of the events taking place at the headquarters of the holding, its advertising and PR-activities in the national media. The Agency should make every effort to maintain a Coordinator of team spirit, sense of belonging to an organization larger than their local companies. Because if this feeling will not be at the conductors of the integration process, they are unlikely to create it in employees in their companies.