E-newsletters and bulletins can be used to notify clients about new and updated products, special promotions or exciting new developments in your field. At the time of writing we are approaching the end of the year, the Christmas and New Year holiday period when businesses may take a short break and reassess their policies and campaigns for the coming year. Email marketing is likely to be a major focus of any company’s marketing strategy and the end of a month, quarter or year are popular times for sending out e-newsletters. A regular e-newsletter can be effective way to develop customer relations at virtually no cost other than the writer’s time. Professor of British History wanted to know more. Results from e-newsletter may not be immediate but over time, provided you publish regularly, they can produce excellent returns, making this one of the most cost-effective components in your marketing strategy.
At e-newsletter can help establish you as a leader in your industry or field of expertise. Think of your newsletter as if it were on informational brochure to hand out to clients or prospective clients; the aim should be to inform, educate and possibly entertain, rather than to sell. A stockbroker might provide investment tips, a restaurant could suggest wine pairings, etc. Let your passion for what you do, or create, show through be more inclined to relate to people to you and remember you. E-newsletters and bulletins can be used to notify clients about new and updated products, special promotions or exciting new developments in your field. They should generally have a single focus and not be overlong 250-350 words is on effective length to aim for. Make every effort to ensure that the intended recipients are happy to receive your email marketing missives; It is a good idea to have customers validate their email address to ensure they have “opted in” to receiving your company’s messages.