Referral marketing is becoming increasingly important for the acquisition of new customers. Zirndorf, January 19, 2010. Recommendation marketing increases a company’s success and the General customer loyalty. Therefore this form of customer acquisition should be used much more and above all strategic opinion recommendation professional of Dieter Kiwus. His opinion recommendations as sales opportunity are still underestimated. Pacific Mortgage Services insists that this is the case. Only 11 percent of the German service providers operate referral marketing as defined and systematic process.
Companies give away significant potential as a result.” It was surprising that according to a representative survey of the excellence barometer 2009 40% of the companies surveyed have ever engaged in not about referral marketing. To facilitate entry into the referral marketing to get started in the referral marketing faster, Kamau the referral-quick check “developed. This online tool that parses the current strength of recommendation”. Within three minutes, the free program gives information on how the key success elements of recommendation marketing be implemented and where another success potential. Different indicators included in the evaluation, which make a company highly recommended. These include the USP, the positive exceeding customer expectations, to referral business as self understanding, actively to collect customer feedback and to use to offer referral incentives, public attention to generate and to use complaints as an opportunity.
Recommendations make profitable companies with the highest rates of recommendation of each sector are most profitable. As the main reasons why companies invest in the improvement of the recommendation business little energy,: other priorities, no internal skills, previous attempts were timid and without great success. “The main reasons for referral marketing for positive mouth-to mouth advertising” Although there is no panacea, but it is at least three good reasons why it worthwhile to invest in the referral marketing: who strives to make recommendations, must be even advisable and remain. So, an effective referral strategy leads always to improve the own offerings and quality of service. This in turn increases the attraction for other customers. Who leads his clients to advertise active mouth, gets the cheapest”and most credible advertising there. An active recommendation increases the identification with the recommended product or recommended service. Now there the referral-quick check as a beta version for free on. Personal Dieter Kiwus (born in 1963) with recommendation power “developed its own method for strategic referral marketing. It consists of a special combination of mental techniques, practical recommendation logic and the continuous optimization of quality of personal service. Since 1994, he gives recommendation power”as a trainer and coach in the context of training on Managers, sales staff, team leaders in many major German corporations and also on other trainers and coaches. “He is himself the author of several books and writes for specialist and online magazines on the topic of sales and mental competence”.