Not every self-employed, Freelancer or entrepreneur can low-cost and with little effort-to-work alternatives to their own website or want to afford its own website. This is due less to the running costs, because Web hosting is available for under 100 euros per year with sufficient functionality, but on the effort, which is to operate for website design and implementation, as well as the permanent maintenance of the contents. However, there are low-cost and with little effort-to-work alternatives to their own website, in order to present a company effectively on the Internet. If these alternatives not only an address with contact data will be deposited, but there be represented above all content and functions in the direction of customer interface used. 1 profiles in social networks like XING, Facebook, LinkedIn and Google + represent a minimal approach, which are free of charge, but only so far can be arranged, as the capacity of the respective provider allows. The effort for the creation of profiles is in the rule but very manageable.
2. fan pages or business pages on Facebook or Google + opportunities as more, mainly because they are geared to the needs of companies. Runs through the structure of the pages the user page creation, this keeps the costs within limits, but he is bound to certain restrictions. “3. with customizable apps”, which are also free of charge, the as tab “can include in the fan page, Facebook offers significantly more options for the presentation. So, for example, also portfolio overviews, contact and order forms, landing pages, etc. can be implemented, which cause some effort in preparing, is however still clearly lower than on to a Web site. There are also numerous tools that support the creation of tabs, such as TabStyler, TabMaker or fan page designer.
4. a blog is the perhaps most effective alternative. For required Web space and (Basic) functionality now low cost on, but a blog application like about WordPress offers a tremendous amount of options, including a huge selection of so-called templates or themes for the optical design, and a variety of functions, including so-called widgets, plugins etc, can be used to generate added value for customers and prospective customers. The blog application facilitates the design and creation of pages and enables rapid deployment and maintenance of the content. Because the WYSIWYG editor, no programming skills are required. At the same time, the editor even can be used to convert the content into HTML, then elsewhere can be used E.g. for the generation of the aforementioned Facebook tabs. The above alternatives bring all the advantage that the user can operate now advertising on the Internet for these pages, such as Google AdWords or through affiliate programs. And even search engine optimization is thus possible, especially on blogs, in which, for example, page titles, keywords, headings, captions, Links and more, what interested in search engines”, can be defined. And that Google finds profiles on Google + faster, is already clear. More information on the topic of online marketing can be obtained via the following page: info3-anforderung.