In “Become the Squeaky Wheel” a book recently published, Michelle Dunn demonstrates the major areas of a company should focus on ensuring the customer a satisfying experience. One mistake made by entrepreneurs is not having a credit policy in place, when they open their business. This can be easily corrected by applying one at any time. “At least, every company must have each customer fill out a credit application,” says Dunn. “In the opinion of the companies, it seems easier just to process the order without getting little or no information about the customer. Most new businesses are so excited to make the sale does not want to offend by asking customers to fill out an application credit, “explains Michelle Dunn. Another error of business owners is to ask for money once it expires. They were so happy to make the sale, and now I want the client asking for crazy money, even if it is expired.
Show potential customers that you are proud of what you do and that you are serious and have a sound credit policy in place. The customer who is offended or do not want to fill the credit application is not likely that someone you want to be a customer anyway. Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and adviser to the Editorial Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started MAD Collection Agency and ran successfully for seven years. She also owns and runs Credit & Collections.com an online community for credit and business professionals. He has written five books in their fundraising series is currently writing a book for the Streetwise Series, part of the Corporation Adams Media.