IR (investor relations) is a specific kind of PR, which is a set of programs aimed at attracting investors and shareholders. Most of the conventional PR messages aimed at the general public and their language simple and clear. For assistance, try visiting Peter Asaro. Financial institutions, to invest in your business, live by different laws and therefore the creation of messages intended to influence them, require a different approach, although the goal of IR is the same as that for any PR program (information management and influence on decision-making process). Most investors, both large organizations and individual shareholders, following closely the information on income and loss of the company, they want to keep abreast of its plans, in order to minimize risk by selling or buying stock. On when and how information is filed, the price depends on the company’s shares and, ultimately, their well-being. If information is missing or insufficient, the market created stress, the holders of shares, particularly in small packages, prefer to dump them.
Redemption of a large number of stocks leads the decline in profits. But if flow of information from a company in the form of publications, reports, notices and brokerage reports, letters, presentations and reports in the media is permanent and is updated regularly, the tension falls, investors are less worried about the possible loss, and therefore less likely that stocks will drop at the slightest of price fluctuations. Therefore, the company’s management must realize that the IR program should be developed as soon as the company declares itself company and its plans to enter the stock market. At each stage of the life of IR activities are different in nature, that depends on the purpose of the company. On the very first stage of the company as a joint stock society, the task of IR – The initial public offer to prepare (English initial public offering, IPO). This is the first sale of shares in public when investors are able to become co-owners of the company. The process begins with step planning, anticipating the registration, and ends with the closing of deals.
At this stage, PR professionals need to form a positive image of the company, and the main task of IR – to convey information about entering the securities market to the maximum number of potential investors, to ensure the company’s presence information. How to prepare the IPO, devoted a lot of books, we will not dwell on the details, just to say that IR specialist should have a good deal of legal intricacies and limitations of the registration stage and use the whole arsenal of PR tools: road show, presentations, newsletters, press releases, etc. It is important to know the company has only one chance to present an IPO and if it is not done too good a day on the stock market will be a black day in its history. After closing the public offering, the activity of IR specialists are not ends: in IR active management program is required to inform investors about the situation in the company and the industry as a whole, preparation of briefing materials for the meeting of shareholders, participated in the preparation of financial statements Company and contact with the media that highlight the securities market. Company management and PR service, you need time to monitor the IR program to be able to respond flexibly to changing situation. In addition, since the formation of a joint stock company must be more carefully monitor all the information coming from the company and its employees: how and what people are saying about the company, now directly impact on its earnings.