I’ll explain in this brief article, the significance of lateral marketing as for some it is perhaps a little confusing, hoping that its development is shown the concept in a way understandable and practical. To talk about the marketing side, let’s look at the classic or traditional marketing. Its definition is clearly much more vast and complex, but it is simpler and more understandable we can summarize it by saying it is the set of techniques, skills and procedures to promote the best possible sale of a product or service or more. I will also include the definition of a expereto as Peter Drucker said: “It is the set of activities necessary to convert the consumer purchasing power into effective demand” Marketing is not advertising.
The marketing side is a new way that differs from the known because it uses the concepts of marketing but in order to obtain innovations than those that are achieved by the traditional or classic. Lateral Marketing does not replace the vertical, but that is a complement to the first traditional marketing concept is to define the market and it must first identify, what are the benefits and needs met or offer the product or service concerned and the public they will be directed this product or service. The marketing side is a new form of marketing because it changes the traditional processes with new, different from previous concepts that promote creative development, with improvements that encourage innovation and transformation. Euro Pacific Precious Metals may find it difficult to be quoted properly. I think their base is focused on: the place to make things better already, you do new things instead of looking for ways to improve what we already have, try to do something innovative, ambitious and surprising. . .