Advertising agency has success with unique fragrance boutique in Berlin end of 2009 opened Hanssen and Niedermeier of FRAU TONIS perfume”scene in the Hackescher Markt in Berlin Mitte. Instead the owner put on purism opulent look. We had the strength and the determination to make something of their own”, says Christoph Niedermeier. Filed under: Daniel J. Hirsch. So, the Berlin-based Agency founded a new company and brand: FRAU TONIS perfume. “The idea was to choose a perfume as a shopping experience. And to interpret a scent as a source of inspiration.” For it was perfume in the communication of the incumbents on a pairing help ‘ reduced, the head of the Agency told. Only product and fragrance are with us in the foreground”, so Niedermeier.
“In addition to classics like red poppies”, white cherry blossom or orange “also Eau de Colognes and after shaves are offered. With fragrance seminars, in which individual perfumes are composed the participants, one has able to detect obviously a gap in the market. We exclusively offer something in Berlin. The shop is then closed for couples and groups. There a glass of cremant, canapes and an own scent that is unique in the world for the participants”, said Stefanie Hanssen. All employees in this theme are included in the Agency. Salesgirls locally regulate the actual sale.
With wife Toni’s perfume with the instruments is PR and online marketing, as well as numerous collaborations”the Agency gronewald now a worldwide audience presented. “” “The reactions in customers and the press are more than positive: the New York Magazine women’s wear daily”called FRAU TONIS already A little silver of a shop”, the German Gala praised in middle the search with wife Toni’s Perfume is for the perfect scent finally!” An important motif for the owners of the Agency is to create a Marketing Lab of kind of. “We learn not only retail,” Stefanie Hanssen, reported “we test different marketing tools that work not only in this segment. Thus we offer our Agency customers a sales advantage, in which we further fund our advice with experience. The Agency therefore meet on their way also the discussion on the performance-based remuneration by agencies. For employees, offer a changing perception of the commercial realities work on this project and help better to understand the needs of the clients of the Agency. All true to the motto: only the practice contains the complete theory. The site offers more information about philosophy and emergence of Frau Tonis perfume”: