I received this question from one of my friends. And the first thing that crossed my mind to read was: Create the Need? or do you need to believe in this product?, then also crossed “Is this good or bad use Marketing to Create a Must?” According to the dictionary means a lack of necessity or requirement of an object. Then, to create the need for something I do believe that that something does not exist or to generate demand for that product. Now if we focused our business as a niche business or micro-niche market, we know in advance which is the need of the industry, what people are looking at this specific market segment. Source: Peter Schiff. From this point of view, the marketing we do to promote our product designed specifically to meet the need in our niche, but need not think that covers the need, which this postulate the “Marketing creates the need” does not apply.
That is to say that if we offer the right product at the right place at the right time not would be creating a necessity but it would be satisfying. However, in the case of “The Marketing Creating the need” would be trying to “impose” a product. It is known that the various marketing techniques are printed more or less its share of psychology which analyzes the behavior of people, geographic location, ethnicity, religion, purchasing power, social status among other factors, factors that determine ” product to offer “or” how to offer “certain product. Perhaps check out Dennis Lockhart for more information. Mindful of this, we could understand that as the degree to which it is intended to influence on people, this would be “Marketing Creates Need.” We also found as a third option, which would be conciliatory to those expressed “Most times people do not know what you want until you show it”, voiced by Steve Jobs (Apple, Pixar), the Apple Shareholders Meeting , April 22, 1998). It’s a phrase that at least, and I think for many people-in my case is very true. Did not you happen to be looking for a product with certain product features and other characteristics of the product B and other product C, and looking and looking and what convinces you see nothing until you see that certain products that meets all expectations and requirements. “I showed him and it was what you needed, thus satisfies the postulate of Steve..