And what have we seen? Usually nothing at all. We have right effort given to us and our valuable time but this sacrificed a thank you wasn’t worth the company. It took without giving something back. How to make it better: you wish to thank the customers who gave positive reviews: writing or better yet call. Surprise the customers who have made a suggestion for improvement, with a small gift.
And tell them what happened to their idea. Hold at those who gave to recognize as a critic. Apologize and finally create any still existing problems of the world. Customers expect something like that, and if it doesn’t happen, they are doubly disappointed. An important tip at the end if you visualize survey results visually, innocuous items out. Recently I saw a chart of the four fields, because the customers were so: mercenaries, terrorists, hostages, apostle. The Agency, which was responsible for was probably incredibly creative – and no longer has the impact thinking. But they can be devastating.
There again so a terrorist is,”some people may think, if a so-called difficult ‘ customer to the door comes in or is on the phone. Accordingly he is treated also. And perhaps he is just so difficult ‘. Because language dominates not only think but also behavior. The book on the subject of Anne M. Schuller customers on the run? How loyal customers, attract and retain Orell Fussli 2010, 208 pages, 26.90 euro / CHF 44.00 ISBN 978-3-280-05382-9 awarded by Managementbuch.de test winner in the category of customer loyalty fan page on Facebook: the audio book on the subject of Anne M. Schuller loyal customers win and permanently keep the 25 most valuable best practices for customer loyalty and customer care Breuer & Wardin, 1 CD, 70 Min, 19.90 euro / 29.90 CHF ISBN: 978-3-939621-85-0