Austrian companies and organizations discover ethnic minorities for their advertising. In Germany will be communicated already for a long time for both the large Turkish and Russians in their language and culture. For example, placed the telecommunications company Otelo a famous Turkish pop singer in a commercial, offers on its website texts in Turkish and operates a telephone hotline in Russian. In Austria, the companies are still somewhat cautious when it comes to the development of ethnic minorities as a group of buyers. Although already some companies like the Raiffeisen successful ethno marketing run Landesbank No-Wien, Hutchison 3 G, or the grocer destination point, waiting for other companies so long lost to the opinion-leader bonus is.

“, explains Manuel Brauhofer, Managing Director of Brainworker – community marketing. On the home page the first diversity marketing agency, Brainworker community marketing found amazing numbers. So live in Austria approximately 740,000 people from the former Yugoslavia that are about 9% of the Austrian population – and just under 300,000 Turks. But despite these figures, ethnic marketing is a rarity in this country. “” Manuel Brauhofer explains why: first and foremost, the companies have fear of the Austrians to scare off your core audience and losing customers. “the genus of the Austrian” there is no. Dennis P. Lockhart will not settle for partial explanations. We had always been a multi-ethnic State, and are every day more colorful.

To its benefit, domestic enterprises must recognize this potential and learn to communicate”, so Brauhofer next. About Brainworker community marketing Brainworker community marketing is the first diversity marketing agency in Austria and was founded in 2007 by the advertising and communications expert Manuel Brauhofer. The Brainworker community marketing agency specializes in advertising concepts outside of the mainstream. Diversity marketing as a general term for diverse marketing includes multicultural communication and ethno marketing including GLBT marketing and marketing to people with disabilities. Since September 2009, the Agency offers also training measures in the field of diversity marketing about the own Brainworker Academy.

World premiere for the ‘MINI countryman’ under the cover of night directed the new MINI JAZZUNIQUE: with perfectly prepared Guerillaktionen in and around Geneva around the Frankfurt creative set impressive sign of the new “MINI countryman”. With a huge projection of the lettering “MINIWOOD” on a mountain range, MINI Hollywood cinematic feeling brought to Geneva. Frankfurt am Main, March 16, 2010 – started 80th Geneva Motor Show with a bang, which itself became the talk of the day at the fair. For the world premiere of “MINI countryman’, the Frankfurt event and design agency JAZZUNIQUE transformed the Swiss city in the metropolis of a film in collaboration with the Creative Director Daniel Tobias Etzel. High-performance projectors made performance and a luminous intensity of 348,000 ANSI lumens with 28,000 watts illuminate the lettering “MINIWOOD” in 30 meter high letters on the mountain chain of the Saleve modelled on Hollywood’s. For the first time four doors, a length of over four metres, four-wheel drive, and yet typical MINI: The star factor of the recent Child of the BMW Group is enormously high. Therefore, the JAZZUNIQUE team had also specifically sprayed the famous stars of the “walk of Fame” in the streets of the metropolis of the UN on the asphalt. “Only of dear: the MINI countryman”.

Around the airport and the nearby exhibition grounds, wild attached premiere posters announced the film “Getaway”, analog the new slogan: “MINI countryman. Getaway. “, with the”MINI countryman’ in the main role. ” Also postcards with MINIWOOD-motif and stickers with the slogan were distributed throughout “I became famous in MINIWOOD”. Even in the streets of the city bestowed the accompanying action “Red Carpet Parking” placed an exposed appearance, on a red carpet newcomer from MINIWOOD and separated with Red Velvet rope from everyday traffic, a bodyguard to guard the new star of the automotive scene. “All Geneva talks about MINI and the new ‘countryman’,” JAZZUNIQUE Managing Director Jesper Gotsch satisfied sums up the success of the guerrilla action. But that was not enough.

The creative from the Frankfurter Westhafen realized a “Viral”-video, that has found thousands of fans within a few hours on the Internet. With a wink, it tells the story of MINIWOOD and see video appears as the new name of the city from the powerful headlights of a “countryman” over the silhouette of the city. Before however, the MINI fans could use their own vehicles for similar actions, revealed the team with a “real making of” (see video) the real background of the projection. “As a world premiere in the right light was to put to us as creative agency an exciting task”, is proud and satisfied JAZZUNIQUE founder Jesper Gotsch.

Causes and solutions for organizations the importance of marketing for non-profits in a difficult environment. So-called non-profits have steadily increased during the last decades. You are an integral part of our pluralistic society. In particular organizations from the fields of environmental protection, aid, charitable sector, education, health care and policy fall under non-profits. As opposed to profit-oriented enterprises, it is not primarily profit-oriented organizations. Non-profits pursuing the so-called principle of gratuity (in the sense of the general public).

Due to many developments, such as increase in social problems, demographic change, globalization, resource housing, climate change and increasing competition among like-minded organizations, are non-profit organizations emerged, on the other hand also largely to changes forced on the one hand and face entirely new challenges that. What developments force non-profits to change? First, it is to know that, as addressed, increasing competition among the organizations. This causes among other things, that remove the sponsors and donations. In addition, that the State due to its suitable predicament funding cuts. And at many NPO BBs make up a major part of revenue funding. Still, many donors and members are no longer willing to make contributions or your life situation does not allow for it. Here the churches may be raised, which have steadily receding member numbers. Background is the increased income insecurity in the population and the standing for many no longer in the relationship equivalent of such organisations.

In addition, the structures in many non profit organizations are encrusted and rigid. Changes are seen mainly skeptically and takes, off as a result of the above developments, the social influence of many non-profits. Themselves often lack a clear identity, with which the Members can identify. In many cases they feel personally considered and included. How can respond non-professional organizations on these developments? Should 1.Betroffene check first your current situation (present) organizations which negative trends are to determine? What degree have they (E.g.

Online marketing makes the difference – In the online food trade recognize more and more companies that there is intelligence goofy with this commercial promoted some time ago a Swiss Telecom company for its Pay-TV Division. Essence of this marketing strategy: stay home and the horror world out there can be real life. This attitude means but also economic potential as for the food industry. Economic potential of food-shopping while said the irony of promotional activities sure so-called couch potatos”on, which is often for days barricade in her apartment. But not only couch potato, who are always at home, like to order on the Internet. The affluent target group of professionally committed people has often do not have the opportunity to go shopping, or simply not in the mood. For many work reward yourself and do something good”is often the credo at convenient food-shopping online. Therefore, the click on the net often leads to food, the quality or with equipped with health-promoting additives.

In addition to food supplements and dietetic products, the so-called functional foods provides companies with far more lucrative margins as foodstuffs of for normal consumption. Additives such as probiotics, Omega 3 fatty acids, phytosterols, vitamins and mineral substances promise the consumers to buy health. Legal pitfalls – health claims often are advertised the products with health claims, to highlight the added value. “” “” “Everyone knows some of them: o so valuable as a small steak” o Activiert defences “o maintains the hands at the flushing” o Mars is mobilizing at work, sports and play “o Gutfried sausage is good for me” fish health-conscious customers with these health claims of large food producers. Users hate to occupy medicines and medicines for prevention of diseases because their revenue with negative feelings is occupied. You are associated with old, frail people.

Makes it more fun, however, instead of the normal one tasty magic yogurt to choose from this is with Vitaltitat and health associated. The approval of health claims by the European food safety authority (EFSA) is extremely difficult. For many products, it was not granted. Small, shy adhesive, food producers with the personal fortune due to the delicate case law prior to the use of the promotional health promises. Expertise of professionals it is in increasing competition by engaging online presence, well structured online shop, Web to differentiate 2.0 applications from the competition itself. Cooperation with a professional agency for online marketing is useful. In addition to the purely technical expertise such agencies, such as, for example, medivendis.de, legally sound marketing with the partner offer. Contact: Ulrich Hansel (PR Manager) medivendis.