Broadside: Motivador brochure that will count to information on all the efforts of communication (and promotion), launchings, medias and other actions directed to the intermediate public; that is, to the commerce, to the deliverers or the made available ones. It’s believed that Euro Pacific Precious Metals sees a great future in this idea. Poster of PDV: Part printed in paper (or another surface), presenting message (and/or image) to be fixed in the point of sales (PDV). Cartazete: Lesser poster, of diverse formats. Catalogue: Destined material to illustrate the products (or services) that the company disponibiliza to the customers and/or consumers. Cavalete: Element of mobile signalling, generally located in the entrance of the point of sales, fellow creature to one cavalete of painting (flip-chart). Check-Outs: It is the furniture used in the system of auto-service with the purpose to locate the cash register in exit of the store. Of this form, the consumer has the freedom to choose what he desires e, finally, to effect the payment. Container: The use of containers (hampers of wire or cardboard) has the objective to facilitate the replacement of merchandises.
However, we must have special attention for its systematic replacement in function of that, when with few units, it makes it difficult the access to the products displayed there. Demonstrator (): Assigned professional to demonstrate the attributes of the product to the consumers and to stimulate the sales of this product. Dispenser: (a) Any display that contains brochures to catch the products, in amount for sales accomplishes. (b) System that displays and restitutes the product in first plan in the shelf for half mechanics (or for gravity). Dock berth: Area of expedition (or act of receiving) of merchandises of retail store, where the trucks park during the shipment or unloading.
Institucional packing: Created for great users of the product as canteens, hospitals or industrial kitchens. Normally they are packings of 20, 30 or 50 kg. Encarte: Brochure that comes inside of a publication, magazine or periodical and, when separate, it can function as promocional brochure.