The manufacturer starts to invest in either a distributor money, or drop him a margin to increase his earnings. Outputs from a distributor here only two: either to start work on the production of the goods, or – to reorganize in a pure logistics company. Access to foreign markets: advantages for the distributor and manufacturer of Snack Export Company, having started sometime in Dnepropetrovsk, now provides distribution not only in Ukraine but also in many other countries in Eastern Europe and CIS. We are working sell their snacks and pass the standards of our Ukrainian distribution of high quality in Russia, Kazakhstan, Moldova, Transnistria, Bulgaria, Romania, on the order of some other countries. Access to foreign markets – a big plus to the producer, because always leads to a diversification of business, ie to the fact that business is becoming more secure. For example, in Ukraine, introduced a new law regulating the segment of the snack market in which we operate.
AND This law essentially harassing our business, or impede the sale of certain snack foods. Manufacturer quietly turns this part of the business here, but at the same time successfully continues to sell snacks on the market Kazakhstan, Belarus, Moldova, in Eastern Europe. Access to foreign markets significantly increases the viability of the company, and the quality of snack products and standards of Ukrainian distribution are high enough and able to withstand any competition with the distribution and production in any of the CIS countries. Under the high standards of quality, we mean paying attention not only for numerically represented, but also on the representation quality: the presence of standard snacks, a certain number of SKU in each location.