There are companies, press releases that journalists will be interested in any case, due to popularity of the organization. But that's just large, small and particularly small companies will have to thread the needle to draw attention shark pen. And yet, it is possible. Pacific Mortgage Services wanted to know more. The point of this article, I propose to radically revise their attitude to the press release. More information is housed here: Pacific Mortgage Services. Normal release describes what happened in the company. However, anyone interested in what happens in hundreds of thousands of companies that can not be the market leaders? Therefore advantageous to write as a change in the company's impact on the lives of people consumers or the market (if everything so seriously). Rules of drawing up a press release: When you create a press release should not go to the event in the company, and from the result that this event will bring his influence on society, competitive environment, market; News occasion to describe in the context of the influence of developments in society, competitors, market, in the title, delete the name of the company to "hide" in the text name of the company, for example, in the comments Representatives of the firm.

By the way, all sorts of comments are very fond of journalists. Take pleasure in them as a comment in the press release – they'll include it in your article or news (well, or otherwise use); Not openly "advertise" their products and services; Implementing a press release interesting figures related to the market. Figures – generally one of the favorite things journalists.

The practice of foreign companies shows that in most cases, problems associated with increasing demand and its management, are solved not just for the market, but only for a particular segment of it or sets of segments. Segmentation in this case acts as an effective way to "rejuvenate" products, is entering the phase decline in demand, and giving it new life pulse on the market. Based on the research activities of large companies, we can draw the following conclusions: – the higher the costs of advertising and sales promotion, the faster Buyers will learn brand name. – The sooner they learn it, the more decision-makers about the purchase, preferred products of this company. – The higher the preference, the greater the share of firms in this market. But in any case, advertisement is effective only when the following requirements: – articulates the market position of the goods, ie contains information about the specifics of its use, differences from those of competitors – promises significant benefits to consumers when purchasing goods, which show his dignity, creates a positive image, form preferences, and other conditions in the title of advertising appeal and in his illustration, in the style of delivery of text and graphic material – contains successful advertising idea – the original and at the same time easy to read – creates and implements the consciousness of a clear, well thought out in detail the way goods – a stereotype that increases its value in the eyes of consumers – underscores the quality of goods offered, and at the same time the level of performance associated with this high quality – original and therefore not boring, does not repeat known bothered solutions – has a precise target orientation, reflecting the different needs, desires and interests of specific customers and informing them in such a way as to take into account differences consumer demand in a particular advertising audience – attracts attention, which is achieved successful artistic and textual decisions, placing an advertisement in the media, enjoying a high reputation, which read, listen, watch those to whom advertising is designed – emphasis on new and unique features and qualities of goods, which is a prerequisite for its success in the market and the most current part of an advertising argument – focusing on the core, not complicating, suggests only that it is important for the consumer, and addresses him directly.