Moving pictures say more than 1000 words? The moving image makes people laugh, cry, dance, cheer and clapping. But it brings people to shopping? Or in other words, online video marketing makes more sense than other forms of online advertising, such as banners or ads? Approximately one-third of users in Europe feel addressed by advertising in the form of online videos. 42 percent feel videos as funny, 31 per cent rate them as informative and just under 20 percent feel emotionally moved by video advertising (source: Statista.com). The effect of videos in online advertising is therefore not to be underestimated. Many think that a video to make is associated with significant costs. Is not necessarily so.

The Web2. 0 is the Internet to the join. Thanks to platforms like YouTube, Facebook and countless blog providers, users are nowadays not only consumers but also producers. The motto is hands-on. Enough for a video a standard video camera and it takes only a smart idea and you can already get started. Of course, such videos should not too trivial work. User-generated product reviews and announcements are a great way to start to breathe video air. So, one moves on safe terrain and you can gather experience.

Of course, videos should be incorporated in an overall strategy. No use to produce videos without focus or sense. But occasions for a video there is often, for example: when new products have arrived, special discounts are offered, the season starts or ends, an anniversary coming up, is a new employee in the company,… In all these cases you can simply access to the camera and rotate a quick spot. This range usually have 30 to 60 seconds. This saves space and avoids all to long waiting times when downloading the videos. Tip at the end: who would like to save space may set free a channel on a video platform like youtube. The own videos can you upload then and get a code to the embedden on your website by simply pressing a button.

Foundation waiting for test tested 10 open training courses in the field of social media marketing by September until November 2011. The test results were published in the financial test 6/2012. “” Content, courseware and customer information was the quality of the eMBIS seminar as high “classified, the Organization as very high”. Assessed as very low”was” the range of deficiencies in the general terms and conditions. Here, the tester alleging a violation of the price indication Ordinance. “There were customers, not as prescribed, called the final prices including value added tax, but the net price with the addition of plus value added tax”. The training courses approved by Stiftung Warentest is addressed to participants from marketing, sales and PR. “Beginners could, so the impression of the tester, good hands” feel.

High practical relevance and dedicated coach for ten years focusing the eMBIS GmbH with open and in-house seminars on Internet marketing. The offer ranges from online marketing strategies social media, from Web Analytics, Texts on the Internet e-commerce optimization. High value shall eMBIS Managing Director and coach Markus Bockhorni highest practical relevance and explains the successful review: all eMBIS trainers are firmly anchored in addition to her coach job in economic life. They work for small companies, medium-sized companies or international companies and know exactly what they’re talking about in the seminar.” “Impression of the tester: offer more expensive courses generally Stiftung Warentest test provided courses to social media marketing” to a higher price on the tested seminars for participants to pay out. The information content is higher, the seminars would provide a better mediation of basis of. The fees ranged from 39 euro to around 1,050 euros. The duration of the seminars ranged from three evenings up to two days.

For example, the eMBIS GmbH estimated 1,050 euros including VAT for their two-day seminar”social media in practice. It is nationwide in the cities of Hanover, Frankfurt, Munich, Dusseldorf, Hamburg and Berlin offered. Proud recognition eMBIS Managing Director and coach Markus Bockhorni: I’m proud of the excellent rating of the Stiftung Warentest. This is a predicate for the quality of our seminar and a great award for coach Ruth Schollhammer.” The official test can be requested for a fee directly from Stiftung Warentest: social-media-marketing success with new media 4374869-4374871 /.