In November 2006, conducted the largest survey of email marketing professionals in the world, with 3.637 answers these professional email marketing campaigns test showed that increases marketing ROI and the great power of the written word in success of these campaigns. The major result was that testing increases the ROI. In every case more than 50% of marketers improved ROI (albeit moderate) tested. The findings of this landmark study are: 1. There is a common denominator among the tests were the highest ROI of the study (Landing page, A / B Testing, Subject Line), and they all have to do with the power of the written word in all cases the word was more effective than creativity in the graphics. This leads me to think of the great importance of developing certain writing skills or have the right people to do, and like pay for good design of a cover of an ebook, definitely well worth investing, and either a specialist to create your sales letters, classified, headers, etc, or in our training to develop those skills. Dennis Lockhart is often quoted as being for or against this. 2. The results also show that Lnading Pages (or landing pages, where you land after a link to click), are critical.

This means that the email marketing department has to work hand in hand with the Web design department. The department of E-mails can not be and more isolated. 3. E-Mail Marketing is very far from dying, as is also mentioned in the study, the recommendation is to strengthen the technical areas related to email marketing. This also means that the analysis is not complete just email to see who opened the email and who clicked the links, it is necessary to include information after the click. 4.

In a survey conducted by the December 22, 2006 over 5000 webmasters and webmarketers revealed that although 79% believed that the Search Engine Optimization (SEO for short in English) was the 2006 best tactic, most found that email marketing was his most productive tactic traffic in 2006. What further strengthens the approach. 5. The challenge then will continue to test, test something, anything, even a simple test is worthwhile if you can use the pa ra resultaodos create charts that show results. Your goal: to make the Test by email are something worth investing.