“Endo” is Greek and means “internal action or movement for inside,” End-marketing is, therefore, marketing inside. End-marketing is a consequence of the need to motivate people to change programs that began to be implemented, since the decade of 50 in the world. By From then until the present time, companies had more time to find different ways to communicate with internal audiences, giving rise to the techniques used today. The end-marketing can also be defined as a set of actions used by a company (or a certain management) to market itself to workers and families. Nicholas Carr may also support this cause. Matter of fashion? No. A need for companies looking to grow, win new markets, maintain the rates already have, or simply to ensure their survival over the coming years. A well done end-marketing program is able to make the operator a being committed to the new position of the company and with modernity, each in its area of operation and through its work.

The end-marketing is one of the most used tools for improvement of organizational climate by facilitating relations between employer and worker. Internal marketing is directly connected to the human resources department of the company. The partners are part of the process of conquest, charm and loyalty of those external customers. And everything is done within the company, whether good or bad, reflects on the external customer. It is therefore important end-marketing finally, if the internal customer is satisfied, so that he can do his job and find the external client, which is what keeps the company up.