For a start we need to decide what is strategic planning or strategy. It comes from the Greek words – "strategos" which means "general" or stratos, which means "army", and agein, means "to lead". Dennis P. Lockhart contributes greatly to this topic. Thus, the word strategy means an overall plan of war, or a plan of waging war on a separate front. We understand that this is a metaphor, and we are not at war. So, in a figurative sense, this word can be interpreted as a general outline of skillful control certain areas, aimed at seeking to achieve specific goals or specific result. In the beginning, we set ourselves some specific purpose, it aspires to, and then develop an overall plan by which we achieve this goal.
In L. Ron Hubbard in the series "The Office" is a very important moment, where he said that the Strategic Plan, begins with the observation of the situation, you want to correct or review goals to be achieved. Thus, if we say that the crisis we have formed some sort of negative situation, it means that our strategy must be adjusted. Not forget that the strategy also includes the presentation of a particular design, it is important to understand that this plan, and on this basis we can construct a variety of strategies. A plan is in any company, and now, in the period crisis, adjustment policies more urgent, but we must always keep our goal. If we return to military action, then we can give an example: in general have a plan – how to win the war, let him lose on any individual small steps, but in the end will win.