With the establishment of regional sites (focused on residents of certain cities and regions) may have special significance such design elements and site design as informers. Informers are small units, which include useful information, sometimes not even relevant to the main topic. They may contain information: about the weather in this city and the region, rates of major world currencies, the state of the roads may show the exact time and so more While seemingly simple idea, in skilled hands the use of informers brings many benefits. If a person has already seen the informer among you, chances are that he will return to the site of what would be admissible only view weather conditions. It's much more convenient than re-search in the internet similar service. I would like to add that the cost of creating the site includes business cards services in connection informers any level of complexity. This concept are increasingly being used on the Internet, which certainly attests to its relevance and effectiveness.