The Israeli Defense Force Enters The Web 2.0

Following the lead of Obama, the IDF initiated a blog, a Twittery and a channel of Youtube. D unsure succeed. This demuetra that to enter the world of Digital Marketing is to try, nothing guarantees success, the only way is to try. Obama is interesting as it marks the beginning of a new communications strategy.social networks are an alternative final today, measurable and unimaginable in scope. Really interesting but for the political connotations that it brings. Tamara Kassab

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