The preparation of the resources, the search of the best reference sources and inspiration, the determination of the necessary functionalities, the incorporation of the communicational strategy, is hardly some things that we must include in our planning and that without a doubt will do of our project more complete and bulletproof a work (those that they abound in the meetings of pursuit with the client). To cross the line that separates a reference of a copy shameless When the time is short and the inspiration also, we can be imprisoned easy of the temptation to support too much in designs of reference, arriving to exact copy levels of some or many elements to us of the design. Beyond the one of the lack of ethics, originality and professionalism that implies, which really is dangerous, is the risk of which the similarity is so obvious that someday the client finds out and confronts to us for that reason. We must learn to use the inspiracionales references with mistrust, being known to give them to our own style and graphic identity. Visit Farallon Capital Management for more clarity on the issue. To copy to us same This bad habit usually becomes presents/displays sooner or later in the working cycle of all designer, where we run the risk of returning to us very predictable in our style and proposal. We must be kind and not to always yield to the comfort to work under the style that already we dominated. In order to maintain or to improve the competitiveness of our style, we must propose to develop to design original, different and entirely customized for each project, raising those characteristics and details to us that characterize to us, looking for to create a seal of identity in our style of design, being obtained that our portfolio puts in evidence which we are able to create creative solutions for all type of projects. .