Man has their concerns in all corners of the Tierra.Lin Yutang General much has been mentioned with regard to the participation of Venezuela in relation to his foray into the Cuban market and this has given rise to polemics, contrasts, since then, some from the political point of view, and others, from economic, social, cultural. However, it is a fact and requires even by scholars of the marketing, especially those who attend Postgraduate degree in this field, especially the concerning international trade, under my responsibility, if it is favorable or not. Remains in the environment, especially given the reality of a turbulent scenario as that currently faced, the concern of what has been really the benefit of Venezuela this opening commercial, cultural, social and even political integration to Cuba? The fact, that all this has given way to many contrapositions, discontent, made that cannot be ignored, especially since the academic approach which corresponds to us, hence, that the Chair of international trade of the program masters in management of the graduate of the University of Carabobo, Valencia, Venezuela, Faces, cannot escape this analysis, this debate on the scope and impact of such fact generated, and above all highlighting their weaknesses, threats, strengths, opportunities, as well as provide opinions to this reality. Since then, this writing simply give some guidelines that deserve to be evaluated with more intensity by scholars of these topics and other article will discuss briefly what this incursion represents for the country itself. Analysis, background, scope. Reminds us and participant of the Chair very well brings Orlando CASTEJoN, that since President Hugo Chavez came to the national Government, the Cuba-Venezuela relationship was narrowing most every year of his Government, to such an extent that there are already a large number of bilateral agreements between both countries and this has given so much to analyze, determine what This represents for the country, especially in its economic benefits.

The average man does not want to tell you if the market is bull or bassist. What you want is to tell you, specifically, what value buy or sell. He wants something for nothing. You don’t want to work. You don’t even want to think. Jesse Livermore the Chair of markets of the graduate program of the specialty of quality management and productivity of the Area of graduate of the Universidad de Carabobo, Valencia, Venezuela, Faces comes insisting through open forums, seminars that place, where it involved interested in this approach, especially executives of SMEs in the region about the relevance and interest that management should give him in achieving a planned linkproactive between markets and production in order to guarantee products that are truly competitive, that truly meet the needs of consumers. Milelidy Arteaga participant program, provides his opinion in an open forum on the subject, commenting on that today with the dynamic that have become national and international markets, marketing must not only focus on the capture of new markets, but in the satisfaction of the needs and desires of consumers through the development of new products that are manufactured with high standards of quality and productivity. Take into consideration that precisely, M.E.

Porter indicates that: innovation has become the challenge of global competitiveness. To manage it well, companies must harness the power of location in the field of the creation and marketing of new ideas. I.e., you must create a management marketing and production with new standards that will allow a competitive advantage where starts a real communication between the processes of production, management of the quality and marketing and sales for the product placement that have permanence in the preferences of the consumer. It is necessary and so the Chair, insists it Venezuelan companies, our case, especially SMEs in their great majority, aware that quality should not be an issue isolated in the execution of the Marketing process, because that marks the difference between similar products is the quality it offers to meet the need of the consumer.