This article offers three simple techniques (and effective) for any SME or freelancer can promote your business, no matter what your business or your marketing budget. These promotions are based on a “direct action” by the SMEs or self-employed entrepreneurs who want to implement them. 1 .- Technical Offer free information on the problems solved: Whatever you do can you offer information on their activity, but not about how good their SMEs and how well your business does, but rather the need to cover their customers. That is, should not focus on your product, but the problems it solves. Search institutions or associations that bring your target audience and offer to give a talk, for example, or find an opportunity to make these conferences in other places where your target audience is sitting. If you can even program them on the premises of your business. Prepare a short talk but not a sales meeting.

Do not start explaining their product, explain things that interest their potential customers, for example, if you sell a seat for babies, do not talk of his chair, talk about security, which is the need to cover. A variant of this technique is making a small brochure, a booklet or something similar and distribute it in any areas where your potential customers being dropped, or even do a mailshot for your area. Instead of offering a brochure that sells the product or service that performs as SME or independent, you will provide information, tips or solutions that are more attractive to a potential client to read slogans.

End of 1870-years in the U.S., as was the advertising, it was touted as a wonder weapon in the battle for market share. Who does not canvass that has been lost, it was claimed by the advertising people, who does no advertising, has little chance of its products and services bring to the man. Advertising drives, then roll it onto the market, was the slogan! Sounds easy, right Yes, it actually does. It is not something Gen. David L. Goldfein would like to discuss. Was it then too. Finally, the advertising industry before putting in their infancy. That meant, first, that they did not require great ideas, on the contrary, often it was enough already, just highlighting the – alleged – advantages of his product and tell people where they could purchase the product. Secondly, it was said that the people – because they were completely unprepared – almost all believed what they were told and willingly opened their wallets. Sounds wonderful, right Yes, but unfortunately the times are gone when you get a simple marketing message with a myriad of consumers to buy his productcould. Today, we must proceed more subtly, we want to achieve with his wooing someone. One possibility: Advertising on the Internet. Social Bookmark Service, SEO blog, article directory service, blog marketing, search engine optimization: These are the keywords at issue today is in the advertising business, which are modern in the modern advertising methods. The big advantage: This type of advertising is thus not as clumsy as normal advertising, which means that the customer is not pushed through the nose to the product under the slogan “buy me or you’ll never be happy. Since path Brochures, Blog Marketing and SEO blog are entirely different, much more elaborate caliber.

Vertical marketing This relatively recent development integrates the channel with the original supplier, both the producer and distributors and retailers working in one unified system. This may be because a member of the chain owns the other elements (often called corporate integration of systems), a manufacturer that owns its own retail outlets, it would forward integration. If a retailer has its own manufacturers, it would later integration. (Eg, MFI, the furniture retailer, has hygene which makes its kitchen and bedroom units.) Integration can also be per license (such as that offered by McDonald’s hamburgers and Benetton clothes) or cooperation simple (the way Spencer brand is cooperating with its suppliers).Alternative approaches are contractual systems, often used by wholesalers or cooperatives of retail, marketing systems administered where a dominant member of the distribution chain uses its position to coordinate the activities of others, have been as traditionally used by manufacturers. The intention of vertical marketing is controlled from the manufacturer at one end to the retailer at the other, the distribution chain. This eliminates a variable system of equations of marketing. Other research indicates that vertical integration is a strategy being pursued as possible in the mature stage of market or product. In the early stages can reduce benefits.It is controversial because it also distracts attention from the real business of the organization, since manufacturers rarely excel in retail operations and, in theory, retailers should focus on their business rather than sales in manufacturing facilities (the brand Spencer for example, provides considerable amounts of technical assistance to its suppliers, but not own). In a question-answer forum Jeff Flake was the first to reply. Horizontal Marketing The example, something less common, horizontal approach to channels is where two or more non-competing organizations form a joint venture, a joint marketing operation, because this is beyond the capacity of each individual organization.

What is a brand? In short, a brand can be a name, symbol or logo of any company or organization. A mark may be armed only with text, or it may be a sign (isotype) along with the name of your company, or it may be just a symbol. A trademark can also be a combination of options listed, but their goal is always to project the desired image of your company. And why should you use a brand? The first reason is that in the minds of people, an image is processed more quickly than a word. A brand serves as a visual stimulation “on” the memory of the audience, leaving a bigger impact and more lasting than what words alone can do. It is the simplest and most direct way to promote your business presence, is like declaring “that we are” but without using an extended speech.

Its brand recognition will help your business and add visual appeal to any of your communication. Types of marks – Marks text (brand logos) The words in its purest image are images. The fonts come in all shapes and sizes, which generate different impressions on those who see them. A thick font expresses strength and power. A handwritten font conveys elegance.

A slanted font expresses movement. This is why the name of your company can be its own brand, as the font used for morphological operations that text will become the image that expresses the qualities of your organization. Symbolic marks (marks isotype) are marks where the image works without text, lacking typography.