New website optimally combines design and functionality: iVeins and Beaufort 8 tasks 30 courses in perfection, so much small-scale information attractive and open to present 200 courses and 400 curriculum, is demanding. If happen then online marketing campaigns, comfortable maintenance and con-trolling as additional criteria for the relaunch, s is tricky. Solved 8 from Stuttgart have the communications agency Beaufort and the Waiblinger Internet Agency iVeins this task using TYPO3 as a user-friendly control center, fresh screen design and a relational product database. Engaging key visuals give the AKAD page modern and emotional character. And work well in the other media-mix of print, poster and postcards. For more information see Dennis Lockhart. Abadi is the largest private remote university network in Germany.
The range of study and training opportunities is correspondingly extensive. A sophisticated system of current information about process, requirements, cost and time information to the content the courses must be compact for those interested and yet completely available. Therefore, the intuitive, low-click navigation on the AKAD Web site was especially important. The redesigned home page informed already at first glance over the two main offers University and College, as well as the company itself. Using mouse-over menus and Schnellnavigationen to qualifications and specialisations, visitors come directly to the desired offers. Service module further enhance the website for financing, FAQs or the registration procedure. Even an online language test for the self-assessment of the levels was connected. Many advantages for Weiterbildungswillige so.
Maintained, are all content through the CMS-based database product structure tab-like rider already in advance and provide a consistent look and feel of all courses in the page display. Equip, Supplement, extend service offerings, or delete outdated information is very easy. TYPO3 converts all headings automatically in Graphics, to comply with the corporate design. While the graphics are also equipped with search engine relevant information. Even Flash movies are a tribute to the rapidly increasing use of moving services on the net quickly. All navigation are optimized for search engines. Google AdWords, affiliate networks and affiliate programs with the business platform XING ensure high traffic and good Conversionsraten the success rate is measured precisely with Google Analytics. A relaunch project with sustainable effect: because at AKAD the success curve upwards in the logo!