Causes and solutions for organizations the importance of marketing for non-profits in a difficult environment. So-called non-profits have steadily increased during the last decades. You are an integral part of our pluralistic society. In particular organizations from the fields of environmental protection, aid, charitable sector, education, health care and policy fall under non-profits. As opposed to profit-oriented enterprises, it is not primarily profit-oriented organizations. Non-profits pursuing the so-called principle of gratuity (in the sense of the general public).
Due to many developments, such as increase in social problems, demographic change, globalization, resource housing, climate change and increasing competition among like-minded organizations, are non-profit organizations emerged, on the other hand also largely to changes forced on the one hand and face entirely new challenges that. What developments force non-profits to change? First, it is to know that, as addressed, increasing competition among the organizations. This causes among other things, that remove the sponsors and donations. In addition, that the State due to its suitable predicament funding cuts. And at many NPO BBs make up a major part of revenue funding. Still, many donors and members are no longer willing to make contributions or your life situation does not allow for it. Here the churches may be raised, which have steadily receding member numbers. Background is the increased income insecurity in the population and the standing for many no longer in the relationship equivalent of such organisations.
In addition, the structures in many non profit organizations are encrusted and rigid. Changes are seen mainly skeptically and takes, off as a result of the above developments, the social influence of many non-profits. Themselves often lack a clear identity, with which the Members can identify. In many cases they feel personally considered and included. How can respond non-professional organizations on these developments? Should 1.Betroffene check first your current situation (present) organizations which negative trends are to determine? What degree have they (E.g.