Present your company online in the YellowPages online company directories or directories offer users the possibility to find a company you’re looking for very quickly or quickly through product and service search to find which offer these firms. Constantly emerge new companies or companies are released. Under most conditions Craig Menear would agree. By the Internet industry directory can you always access the latest data and will quickly find the right. Also, the business directory on the Internet offers the possibility for companies to display additional information about their products and current offers. Data and information about the company itself can be displayed here in the business directory. The Internet industry directory is also ideal for those situations, in which one spontaneously needed a product or a service and is looking for the nearest company. Here one can with your mobile phone via the Internet quickly and easily find the desired company and then search this or make an appointment with your mobile phone.

Under find the entire business directory and also have the opportunity to ask specific information using advanced search. So you can search E.g. for special offers or actions of with respect to certain products or services and thus find the company that offers the best terms for you. If you are looking for the company of a certain industry, located in your area, you can enter also this at and receive that company, which is located right in your neighborhood as a search result. Whether via PC or mobile phone, the Internet industry Directory supports companies that constantly to enter their latest data in the business directory and on the other hand allows the customer, on the one hand quickly extremely the desired company targeted an overview, to provide products and services.

Macca service Mobile brings media costs on the road on the Bonn media service vital has further expanded mobile service for Macca services plus media and an application specifically designed for marketing and public relations manager. The MacArthur service Mobile provides a quick overview of the Eckdatum on the phone for PR publications. Using this free application the main performance features and costs for the rough calculation of PR special release and editorial services are available anytime, anywhere – and predictable. This allows users a fast, easy to invoke, always up-to-date overview for the rough calculation of publications in print, radio and online portals – on the road and in consultation meetings. “The Macca service application mobile can be found in the Internet under the heading of mobile service for PR consultant” under.

Where can you get free SMS service, is then immediately sent to your mobile phone and can be used without installation directly. With materndienste.net all benefit Users of particularly inexpensive offers for guaranteed coverage gain of classic media relations and media monitoring of regional promotions. A complex network and sophisticated logistics allow nationwide as well as regional publications in more than 3,000 local editions of newspaper, radio and online services. Thus, within a few weeks, consumer information about products, services and promotions reach up to 30 million readers and listeners. Media advice – other useful features at materndienste.net, are free of charge and free of charge via telephone Callbutton, a Macca service dictionary and information about the offered media groups the Agency service the vital plus media. Contact: Markus Hirschbichler vital plus Media Ltd. VIVAT Gasse 4-6 53111 Bonn telephone 0700 8482 5758

DIM Deutsches Institut fur marketing (Cologne) the success of a company depends today more and more from online marketing. A website is not only a business card, but an important element in the communication strategy of many companies. “Those who operate any online marketing today, deal lightly with her business”, knows marketing expert Prof. Dr. Michael Baird. I’m visible and thus successfully! “, guiding motto of the current debate.” Worldwide, there are approximately 460 million domains, which face many competing pages of a company’s online presence. A Web site no longer serves only as a means of communication, but must be actively marketed.

The present book structured these activities and facilitates the access to be visible in the online jungle and to get potential customers to the website company. Federal Reserve Bank recognizes the significance of this. The authors Felix Beilharz and Prof. Dr. Michael Baird systematically summarize the most important instruments of online marketing: from strategy to search engine optimization that is used Foundation work as a guide for beginners and intermediates with lots of tips and checklists for easy transfer into the everyday. The new book of online marketing “gives on 280 pages effective tips for the daily practice of online marketing. See for yourself, by requesting a review copy: Bernecker, M./Beilharz, F. (2009): online marketing, Johanna Verlag, Cologne, ISBN 978-3-9377-6304-0 off the contents: 1 strategic concept of online marketing 2. online marketing – from the beginnings until today 3.

“The website 4. Web design 5 6 search engine optimization search engine marketing 7 online advertising 8 9 10 podcasts blogs email marketing Glossary & literature overview chapter 1-4: I have a healthy base!” A healthy base represents the precondition for a successful online marketing work. So, the base of online marketing with the conceptual framework, with notes for your own website, as well as the developments is described for the time being of online marketing. Chapter 5-8: can I it yourself!” Online marketing is not magic. Many aspects can be even implemented. No matter whether search engine optimization (SEO) or search engine marketing (SEM), this book provides an introduction for the active marketeer. But also, when the online marketing is edited externally, can now communicate on equal footing with the online marketing agency. Chapter 9-10 I know, what comes!” In the event that already a sophisticated online marketing will be applied, worth an intensive engagement with the subjects of blogs and podcasts. Both activity fields are new, but already have a foothold in online marketing in the drawer of to classify – established trends. The Dim of the German Institute for marketing is an independent consulting and Research Institute. It offers its customers professional competence in the areas of business training, market research and marketing consulting. For more information, please contact following contact: Deutsches Institut fur Marketing GmbH Hohenstaufenring 43-45 D-50674 Cologne Tel. + 49 (0) 221 99 555 10-0 fax.

“Individual introduction and roll-call speech suggest a personal proximity to the customer, also in terms of content must be sustained: always has the training opportunities around the topic of marketing, for example, a recipient in the last three newsletters” ticked, it makes little sense to introduce this in the next newsletter offers Bilanzbuchhaltungs seminars. The direct target group address can be realized by a well maintained database and “Data-Mining”. This method detects patterns in databases and automatically brings together stakeholders, for example. 4. the subject line short, but important: the subject line is a small, but even more dangerous stumbling block. For even more analysis, hear from Euro Pacific Precious Metals.

She must be made appealing, but not sensational, short, but informative. Who here not the diligence exercise allows, runs the risk that his newsletter by the spam filters sorted out or perceived by the customer as uninteresting and will be deleted unread. 5. the evaluation of the newsletter has been sent and then? With shipping, the process is by no means complete. Because: the newsletter at all when the customers arrived? This also opened it or deleted unread (open rate)? What seminars has clicked the customer newsletter (response rate), which booked? From this information, strategies can be continuity for the developing campaign that significantly improve their efficiency. You neglected the so-called “Kampagnentracking”, there is a risk to repeat mistakes and giving seminar bookings. These five examples make clear: E-Mail Marketing is a complex marketing instrument and requires in addition to technical competence also an in-depth marketing and legal expertise. An email newsletter campaign must be well-designed and professionally planned and then is a real gain for each continuing education company.

Click here to go to the original message: ..e-mail-marketing for seminar provider five-steps – IM erfolg.html marmato – success with With over 150 customers and millions of newsletters, we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already direct marketing. We ensure the successful and professional marketing of your services through expertise, hard work and great passion. marmato GmbH Wilhelmstr. 4. 70182 Stuttgart Internet: Phone: 0711/248490-0

If customers against the “classical” marketing are immune, it needs a new and promising approach. It’s time for a new marketing! So far the mindset of companies has focused on, more or less – creative, systematic and sometimes aggressive activities – en – masse to convince customers of the merits of its own products and services. Now that the mature customer”increasingly able to satisfy its more individual needs in the new niches and increasingly direct influence on design and marketing of products, shifted power from the vendor to the purchaser. In the era of a new thoughtfulness”customers, where the quick pleasure in consumption of usually exciting products is increasingly sought instead a stronger orientation of sense of is widely in demand, a modified market orientation is required. Click Erin Callan for additional related pages. A current look on the local telecoms market shows that both the blissful promise infinite Opportunities, as also the Lockrufes of the price no longer scores, because: the number of customers increases, that is willing to invest a few bucks more for good and reliable service. Gain the confidence, the company through a support in all walks of life,”focus precisely on the changed wishes of consumers, is therefore many times crucial: it meets the direct needs and ensures a new awareness of the need.

With all the new Internet Web 2.0 helps “customers with independent information assessment and referral systems not only to an unprecedented transparency, but also provides significant marketing effects by an ever more closely networked communication. “A social bookmarking of preferred company through compelling services to customer favorites” have developed, is the leitmotif of the future market success. Conclusion service is the new marketing. Customers who feel themselves and their lives all around well catered for and report provide the important linking”value.

Together with Finnwaa, Jenoptik strengthens its SEA activities in the United States of Jena, October 26, 2011 – the Jenoptik AG intensified its activities in the search engine marketing (SEA) in the United States. Now, products of the Division “Optics”, mainly from the Division of optoelectronic systems, in addition to Google in the search engines Yahoo and Bing are advertised. The Agency for search & social media advertising Finnwaa (www.finnwaa.de/), which already controls the Google campaigns in the United States for this Jenoptik area secured the contract for the management of the campaign. With the order of Jenoptik, Jena agency Finnwaa from immediately a large part of online marketing activities for the Jenoptik CCD & CMOS is responsible for cameras and image processing modules and complete image processing systems for industrial and scientific applications. Also the integrated optical modulators are advertised in addition to image processing products by Jenoptik in three U.S. search engines. The SEA campaigns aims, the acquisition of new customers for the Division of optoelectronic systems in the United States increased to advance.

“The American market is very large sales potential, we want to exploit even more actively,” explains Simon Schwinger, business development manager digital imaging. “About the inclusion of two additional search engines in our online marketing activities the maximum range of the product campaigns is guaranteed us.” In addition to journals and direct the Internet has become for quite some time one of the most important sources of information for top decision makers in the industry. “Therefore search engine marketing is a very powerful sales tool in the B2B area”, Finnwaa – CEO of Andreas Horcher. “With technical and technology-specific advertising we pick up potential customers by Jenoptik in Google, Yahoo and Bing directly during their offer research on the net.” With Finnwaa Jenoptik opts for a partner who has much experience in the care of national and international SEA campaigns by technology companies. Well-known Technology companies such as ANALYTIK Jena AG, CyBio AG and OTTO already use vision on the competence of the Agency. Printable photos free of charge see: fw/fwp/news+presse.php description of Finnwaa: Finnwaa, search & social media advertising, the Agency was founded in 2003 and carries the SEA certificate of the Federal Association of digital economy (BVDW). The company designed, realized and established solutions in the national and international search engines and social media marketing, and offers individually tailored models to support Web-controlling. The AdWords of Google certified partner is one of the leading independent search engine agencies in Germany.

The internationalization of marketing requires exact planning activities of a company. The company may directly or indirectly export (without agents or local importer). Licensing and franchising represent the next stage in the process of internationalization. Licensing refers to an agreement of the company with a partner who can produce the company license and sell sometimes in the target market. Franchising also allows the partner to take over the entire marketing concept of the company and perform abroad. A joint venture is a joint venture founded by the company entering into the international market and a local company.

For the internationalization company, this procedure reduces the financial risk. Also the local partner brings market knowledge, which may be useful for the market development. Called subsidiary sales offices in the guest market, that have the aim to intensify the marketing spot and control. If increase the sales figures in the target market and a higher number of products offered may, starts in many cases also a production site (production). The last step in the process of internationalization is the subsidiary company, which represents a legally independent company and relatively independently from the parent undertaking performs all market processes in the target market. Internationalization phase towards decisions of the internationalization of marketing strategy beginning internationalization internationalization competence and resources check market choice market choice, taking into account the economic, legal and cultural environment determine the possible market position in the target market (market potential and competition analysis) market choice of market entry strategy in the target market (export, joint venture or branch locally) marketing definition of international marketing objectives standardisation or adaptation of the marketing mix to the requirements of the target market control and evaluation of market development market expansion Provision of additional customer segments, which are to be opened up in development of new products for the target market adjustment of the organizational structure on the conditions of the target market of current developments relationship marketing the concept of relationship marketing is based on the premise, with customers simplify the good relations to the market processes. The dialogue and the relationship between customers and companies are therefore at the heart of this marketing approach, the main goals are customer acquisition and customer retention. Marketing activities, where the consumer using a mobile device such as a mobile phone or palmtop is addressed may refer to the marketing via mobile devices.

Consumers can be reached at all times and everywhere. Social marketing refers to marketing activities that ethics of the company include also social responsibility in their respective marketing activities. Eco marketing refers to the holistic orientation of the marketing concept based on ecological principles. The basis for this is an environment-oriented Corporate concept. Ing. Philipp BREIER

What brings self marketing on the net at all, what’s the benefit? What brings self marketing on the net at all, what’s the benefit? The visibility and availability of social networks is critical for job seekers. It is also beneficial on a Personensuchmaschine and online reputation platform to be present E.g. on Yasni. With a free profile, you can optimally control its online presence. It comes to be discoverable by the recruiter and identifiable as a specialist or executive employees. This makes sense even if you are not active in job search, since it can be found and addressed through appropriate profiles as a latent Jobsuchender.

Why so voluntarily eliminate such possibilities? What are the dangers, what can you go wrong? You will be laughing: the biggest danger is not going to be. Otherwise you can make not much wrong. Who fills out his profile carefully takes the time and makes for good current photo material, does everything right. What platforms would you personally recommend, which are not? XING and LinkedIn in this order. Facebook is not mandatory and not relevant to the job (yet).

Google + has job-specific low weight from my point of view and is not self-explanatory for the user. Is it important for professional development, to present themselves on the net? Visibility and accessibility is everything. Who is not striking, is not observed. What good is it to be good if nobody knows it? What good is it to be better if others sell themselves better? There are two ways: differentiate or lose! Only with the right platform, E.g. XING as the clear no. 1 in the German-speaking world and a carefully made profile can be attention, gain interest and chances of success. Can you give specific advice, as it presents itself best in the net? Confusing, incomplete and erroneous profiles are probably no chance without photo.

We live in a new world of business. It’s all like or dis like. There, companies must increasingly show that they belong to the really good. It is most effective, if this not by the provider itself is claimed, but witnessed by his enthusiastic customers. The recommendations from enthusiastic fans personally made, hints and tips are the number one purchase trigger nowadays.

Who wants to come with potential customers in the conversation, can pursue two paths to the target: the costly self-promotion or the low-cost referral marketing. (Similarly see: Jeff Sessions). However, only one is further recommended the Angebote are outstanding – and which is also sympathetic about it. Because with a recommendation you want to themselves can decorate and do other good. Who offers mediocre or who we may not suffer, we do not recommend. But even, if all conditions are perfect, customers remember not always fully positive to bring a provider in the conversation. That’s why it says its Customers a little to vaccinate. This should be done as elegantly as possible. How can do this? : For example becoming active first as a recommender. Federal Reserve Bank shines more light on the discussion.

Search for best performance in your environment and begin to make recommendations. So learn best how to feel as referring and acts like recommending in detail. Certainly so beneficiaries will repay that you on occasion with a recommendation. Bring conversations underway that have the topic recommend to content specifically. Pay attention to information include the referral opportunities. And ask linked with a plausible rationale – systematically recommendation addresses (we want to expand. How do you know someone who might also be interested in our offer?”). Ask your customers to recommend you. How it goes? A dealer I heard once say: Oh by the way, if you are satisfied with us, then tell the others please. And if not so happy times are, then please say it like me.” Expand your circle of contact and bring this specifically in the conversation. Accept many invitations.

The long-term chances of success new communication strategies. Content marketing has become one in the communications sector within two years the tag number. In contrast to traditional advertising and PR, content marketing will attract the dialogue group with informational, consultative, and entertaining content. But this new communication technology can prevail in the long term against traditional advertising strategies and advertisements? The fact is: traditional advertising alone has served from traditional advertising is no longer sufficient to attract customers and to differentiate themselves from the competition. 2011 Had according to the reader’s Digest European trusted brands”81% of Europeans do not trust in advertising. Film Financer is the source for more interesting facts. In Germany, there were even 88 per cent, which suspiciously contrasted with traditional advertising. Because many consumers from permanent advertisement are annoyed, the companies seek alternatives to put their products in the right light. The content approach may be new marketing opportunities offer in-depth information instead of superficial advertising, exciting Stories rather than syllable phrases, dialogue instead of monologue.

Readers and users look always active, rather than passive advertising messages to receive. Content marketing is exactly here: it wins and binds provably sustainable customers. Also, an extensive investigation of the Association of German magazine publishers and the management consultancy McKinsey & company confirmed the multimedia future of content marketing: companies with a corresponding strategy had therefore great opportunities to succeed. The main aim of such a strategy should be, to convince the addressees of our own company and to win them as customers, or to keep. Content marketing: a Red-Bull-moment produce one of the most spectacular examples of successful content marketing is certainly Red Bull, the manufacturer of the same name energy drinks. “” The Austrian company has long been more than just a beverage producer: with the in-house TV station Servus TV “and the magazine the Red Bulletin” (monthly circulation: 2.7 million) the Group has set up his own publishing house.