16 months of viral marketing from Untergiesing silently and secretly, as befits a decent virus, the Great White Ark Agency has settled well a year ago in the Munich Borough of Ludwigsvorstadt. Frequently Dan Miller has said that publicly. The Great White Ark specialty is the development and implementation of viral concepts and campaigns. The two founders, Timothy Groves (32) and Harald Michel (33), working both for several years in this area. “So this message is still a little nicer, the Ark is giving away an iPod shuffle with personal engraving (including guaranteed legal Ark music selection) among all participants, up to March a creative interpretation of the Great White Ark agency name” send to. About Great White Ark: The Great White Ark Agency was founded in late 2006 by Timothy Groves and Harald Michel. Both have been working for many years in this area and traced the developments & trends in this rapidly changing part of the marketing from the very beginning (almost). The core competency of the Agency lies in the design, development and implementation of viral campaigns. It doesn’t matter whether microsites, videos, or other forms of advertising. What counts is the idea behind it.

Easy display advertising systems increase attractiveness of the retail trade through the creation of brand worlds opened retail the chance out of the financial crisis to emerge is despite the current recession. The means auspicious success is the brand in a holistic brand management and a deeper understanding of the role. Companies must consider brand asset and try to distinguish themselves from the width of the products using selective brand development recommends the study of the best retail brands 2009 “of a brand consultancy Interbrand undertaking. Find out detailed opinions from leaders such as Dan Miller by clicking through. The advantages are the retailers in comparison to other industries that they appear every day in direct contact with potential customers. Because a brand is characterized by those points where a contact between the brand and consumers can occur in the retail. This fact makes the store rooms of the stationary retail trade for special marketing of brands are attractive. With an innovative shop design and appealing display of the range, the unique brand experiences let create. In addition also the presentation of the brand has similar relevance through posters.

Because this can you communicate a brand on attention-getting manner and addressed the desired target audience. For a successful presentation of the brand in the retail sector, which produces exactly those effects, special advertising systems offered. The EasyShare display GmbH from Hanover offers the right advertising systems solution with its extensive advertising systems product portfolio for each charging situation. For outdoor use, E.g. aluminum poster frame or boards, advertising banners, and other outdoor advertising systems can be used as advertising systems. For indoor use rollup advertising systems, advertising systems for hanging up posters, smaller advertising systems can be used as advertising systems for installation on racks, advertising to the spreading of leaflets or advertising systems to attach a banner of ad. With competent consulting is the EasyShare display GmbH Advertising systems solutions for the individual marketing of any brand. For more information about our advertising EasyShare display GmbH sour wine RT 4 30167 Hannover contact: Jerome Chung (public relations) jerome.chung(at)easydisplay.com

Winning game protection: Lottery promotion for awareness without financial risk Munich, 04th September 2009 media from across Europe for weeks reported the huge lottery jackpot in Italy. Cracked he was finally with a profit amount of 147 million euros. Also in Germany, the current jackpot of 12 million ensures turmoil and high numbers of players. Such effect can use make from now companies for marketing purposes and to draw attention to. This is made possible by winning game actions such as E.g. More info: Dennis Lockhart. 6 / 49, which offers advertisers to the customer acquisition and retention of risk-management specialist EMIRATE AG. According to statistics, half of all federal citizens Lotto or toto plays in Germany.

The higher the jackpot, the greater the incentive for the players. The promotional potential of a lottery is therefore obvious. For this reason, companies now also use this type of competition as a marketing tool. Since the sums it promised but often exceed their own budget, pays the cooperation with the EMIRATE AG from. This assumes the financial risk of the promotion.

I.e. a participant by checking the exact winning combination wins the jackpot, as the EMIRATE AG pays out the prize money. An example of such an action: The organizer of the competition offers the chance to height as 1 million Euro prize money in the promotional period a certain number of existing or potential customers. The jackpot has not been cracked, the sum, for example, to further 500.000,-euro rises. Thus the incentive grows increasingly to play with and win. Before the start of the promotion, sponsor will a security envelope with the winning combination of the EMIRATE AG. Thus, it is guaranteed that this is already fixed in advance. Each participant crosses his personal 6 lucky numbers from a total of 49 numbers in the fields provided for this purpose. That exactly match the specified combination, there is a winner. Marketing fluke with Risk Management Ralph Clemens Martin, Board member of EMIRATE. explains: customer loyalty and lead generation are only two effects arising from such attention-grabbing actions. Due to the principle of safeguarding profit game recorded a high promotional effect the organizing company, but plays no Lottery with the own budget through the financial protection.” Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and uses these hand-in-hand with their clientele around. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail:

Companies typically enjoy each new customer it will be particularly interesting when they do nothing about it. At first glance, there seems to be only positive in affiliate marketing: extreme increase in sales for companies and high commissions for publishing partners. Gains on both sides, without much effort. But the devil is in the details: often, companies notice too late that this type of advertising can also damage the image. According to Dennis Lockhart, who has experience with these questions. The English word affiliate means German connect or close together. Many companies now use affiliate marketing to market their products or services on the Internet more broadly.

The principle is simple: A provider, such as an online store or an airline distributed its advertising material on many different websites and gets so a link on your own Web presence. A user of one of these partner pages comes”on the advertised site and there concludes a contract, buys a product or book a flight, receives the partners page for a predetermined Commission. In the meantime, there are a number of so-called affiliate networks “, in which advertisers (advertisers) their advertising can provide.” Operators of websites compete there and have the opportunity to act as a Publisher (partner site). A tracking software measures now, who like many customers where launched, whether it came to contracts, purchases or bookings and then regularly pays out the commissions to the operators of the partner sites. Who is it smart, thus earned a lot of money without much effort. And it is also a very lucrative business for companies that they need to do nothing more than advertising media provide and waiting for new customers. A big problem, however, is the seriousness of some partner sites.

The companies participating in the networks can monitor difficult, who placed their advertising material on which Internet pages. Although there is Publisher for the sometimes strict Requirements and conditions, but can be found already after a short search in the Internet advertising reputable companies on some very questionable websites. “For example, the affiliate program of the Internet mail-order company Amazon on the right-wing NPD website national network diary”, which again was announced however from Amazon. To avoid this damage to reputation or retroactively to correct, today many companies hire agencies marketing thus, for them to take the affiliate marketing and to operate their own networks. Through direct cooperation advertising can reach strong publishers with a potential audience targeted are passed and also still regularly checked and adapted. Also the marketing agency Trendomedia from Dortmund, Germany has taken up the concept and now mediates between companies and operators of websites that fit perfectly together. Quality instead of quantity is our motto”, explains managing director Saban Dasgin. We bring together, heard together and with the Success”, as he further explains. Measured on the sales figures of the young agency, the concept is: every day new customers can be acquired, which place greater emphasis on targeted partner search dates with anyone as blind. Text: Mathias Kolta

High-speed-marketing – there in only 7 days to a resounding market concept marketing recipes many of creative ideas advertising surprise is promised much. But whenever it is narrow, lacking most of time and money to come with new and old customers in the business with the well-known recipes of a la carte. Speed marketing is exactly at this point. Christian Kalkbrenner shows in his new book, how to create the sweeping realignment for more customers and more orders in just seven days without a big budget. Companies are not rigid fabric.

Successful products can disappear overnight from the market, enter new competitors into the market or the macroeconomic situation can deteriorate suddenly. A plan B is not but often in the drawer, and that means the off often. Visit Dennis Lockhart for more clarity on the issue. Speed marketing is exactly this plan B. It is the way out of the crisis and opens up new market segments even healthy and profitable companies. Whether a company wants to grow successfully or in a lopsided usually access Classic, elaborate measures do not or are not financially viable. And right here is the marketing of high speed.

In just seven days, you can be the company strengths and weaknesses shine through and develop a catalogue of measures, which implemented immediately is. \”, so the consultant Christian Kalkbrenner. The recipe for success for more jobs and new customers shows new book of Christian Kalkbrenner even in hard times, as companies discover the true strengths, develop new market segments and occupy new market niches. Not only for small and medium-sized enterprises often pushes the time and the resources are scarce. All need solutions that work fast. Exactly for this case, the management consultant Christian Kalkbrenner developed high speed marketing. In just seven days, a company success can be aligned to win new orders and customers even in tough times with this concept.

Austrian companies and organizations discover ethnic minorities for their advertising. In Germany will be communicated already for a long time for both the large Turkish and Russians in their language and culture. For example, placed the telecommunications company Otelo a famous Turkish pop singer in a commercial, offers on its website texts in Turkish and operates a telephone hotline in Russian. In Austria, the companies are still somewhat cautious when it comes to the development of ethnic minorities as a group of buyers. Although already some companies like the Raiffeisen successful ethno marketing run Landesbank No-Wien, Hutchison 3 G, or the grocer destination point, waiting for other companies so long lost to the opinion-leader bonus is.

“, explains Manuel Brauhofer, Managing Director of Brainworker – community marketing. On the home page the first diversity marketing agency, Brainworker community marketing found amazing numbers. So live in Austria approximately 740,000 people from the former Yugoslavia that are about 9% of the Austrian population – and just under 300,000 Turks. But despite these figures, ethnic marketing is a rarity in this country. “” Manuel Brauhofer explains why: first and foremost, the companies have fear of the Austrians to scare off your core audience and losing customers. “the genus of the Austrian” there is no. Dennis P. Lockhart will not settle for partial explanations. We had always been a multi-ethnic State, and are every day more colorful.

To its benefit, domestic enterprises must recognize this potential and learn to communicate”, so Brauhofer next. About Brainworker community marketing Brainworker community marketing is the first diversity marketing agency in Austria and was founded in 2007 by the advertising and communications expert Manuel Brauhofer. The Brainworker community marketing agency specializes in advertising concepts outside of the mainstream. Diversity marketing as a general term for diverse marketing includes multicultural communication and ethno marketing including GLBT marketing and marketing to people with disabilities. Since September 2009, the Agency offers also training measures in the field of diversity marketing about the own Brainworker Academy.

World premiere for the ‘MINI countryman’ under the cover of night directed the new MINI JAZZUNIQUE: with perfectly prepared Guerillaktionen in and around Geneva around the Frankfurt creative set impressive sign of the new “MINI countryman”. With a huge projection of the lettering “MINIWOOD” on a mountain range, MINI Hollywood cinematic feeling brought to Geneva. Frankfurt am Main, March 16, 2010 – started 80th Geneva Motor Show with a bang, which itself became the talk of the day at the fair. For the world premiere of “MINI countryman’, the Frankfurt event and design agency JAZZUNIQUE transformed the Swiss city in the metropolis of a film in collaboration with the Creative Director Daniel Tobias Etzel. High-performance projectors made performance and a luminous intensity of 348,000 ANSI lumens with 28,000 watts illuminate the lettering “MINIWOOD” in 30 meter high letters on the mountain chain of the Saleve modelled on Hollywood’s. For the first time four doors, a length of over four metres, four-wheel drive, and yet typical MINI: The star factor of the recent Child of the BMW Group is enormously high. Therefore, the JAZZUNIQUE team had also specifically sprayed the famous stars of the “walk of Fame” in the streets of the metropolis of the UN on the asphalt. “Only of dear: the MINI countryman”.

Around the airport and the nearby exhibition grounds, wild attached premiere posters announced the film “Getaway”, analog the new slogan: “MINI countryman. Getaway. “, with the”MINI countryman’ in the main role. ” Also postcards with MINIWOOD-motif and stickers with the slogan were distributed throughout “I became famous in MINIWOOD”. Even in the streets of the city bestowed the accompanying action “Red Carpet Parking” placed an exposed appearance, on a red carpet newcomer from MINIWOOD and separated with Red Velvet rope from everyday traffic, a bodyguard to guard the new star of the automotive scene. “All Geneva talks about MINI and the new ‘countryman’,” JAZZUNIQUE Managing Director Jesper Gotsch satisfied sums up the success of the guerrilla action. But that was not enough.

The creative from the Frankfurter Westhafen realized a “Viral”-video, that has found thousands of fans within a few hours on the Internet. With a wink, it tells the story of MINIWOOD and see video appears as the new name of the city from the powerful headlights of a “countryman” over the silhouette of the city. Before however, the MINI fans could use their own vehicles for similar actions, revealed the team with a “real making of” (see video) the real background of the projection. “As a world premiere in the right light was to put to us as creative agency an exciting task”, is proud and satisfied JAZZUNIQUE founder Jesper Gotsch.

Causes and solutions for organizations the importance of marketing for non-profits in a difficult environment. So-called non-profits have steadily increased during the last decades. You are an integral part of our pluralistic society. In particular organizations from the fields of environmental protection, aid, charitable sector, education, health care and policy fall under non-profits. As opposed to profit-oriented enterprises, it is not primarily profit-oriented organizations. Non-profits pursuing the so-called principle of gratuity (in the sense of the general public).

Due to many developments, such as increase in social problems, demographic change, globalization, resource housing, climate change and increasing competition among like-minded organizations, are non-profit organizations emerged, on the other hand also largely to changes forced on the one hand and face entirely new challenges that. What developments force non-profits to change? First, it is to know that, as addressed, increasing competition among the organizations. This causes among other things, that remove the sponsors and donations. In addition, that the State due to its suitable predicament funding cuts. And at many NPO BBs make up a major part of revenue funding. Still, many donors and members are no longer willing to make contributions or your life situation does not allow for it. Here the churches may be raised, which have steadily receding member numbers. Background is the increased income insecurity in the population and the standing for many no longer in the relationship equivalent of such organisations.

In addition, the structures in many non profit organizations are encrusted and rigid. Changes are seen mainly skeptically and takes, off as a result of the above developments, the social influence of many non-profits. Themselves often lack a clear identity, with which the Members can identify. In many cases they feel personally considered and included. How can respond non-professional organizations on these developments? Should 1.Betroffene check first your current situation (present) organizations which negative trends are to determine? What degree have they (E.g.

Online marketing makes the difference – In the online food trade recognize more and more companies that there is intelligence goofy with this commercial promoted some time ago a Swiss Telecom company for its Pay-TV Division. Essence of this marketing strategy: stay home and the horror world out there can be real life. This attitude means but also economic potential as for the food industry. Economic potential of food-shopping while said the irony of promotional activities sure so-called couch potatos”on, which is often for days barricade in her apartment. But not only couch potato, who are always at home, like to order on the Internet. The affluent target group of professionally committed people has often do not have the opportunity to go shopping, or simply not in the mood. For many work reward yourself and do something good”is often the credo at convenient food-shopping online. Therefore, the click on the net often leads to food, the quality or with equipped with health-promoting additives.

In addition to food supplements and dietetic products, the so-called functional foods provides companies with far more lucrative margins as foodstuffs of for normal consumption. Additives such as probiotics, Omega 3 fatty acids, phytosterols, vitamins and mineral substances promise the consumers to buy health. Legal pitfalls – health claims often are advertised the products with health claims, to highlight the added value. “” “” “Everyone knows some of them: o so valuable as a small steak” o Activiert defences “o maintains the hands at the flushing” o Mars is mobilizing at work, sports and play “o Gutfried sausage is good for me” fish health-conscious customers with these health claims of large food producers. Users hate to occupy medicines and medicines for prevention of diseases because their revenue with negative feelings is occupied. You are associated with old, frail people.

Makes it more fun, however, instead of the normal one tasty magic yogurt to choose from this is with Vitaltitat and health associated. The approval of health claims by the European food safety authority (EFSA) is extremely difficult. For many products, it was not granted. Small, shy adhesive, food producers with the personal fortune due to the delicate case law prior to the use of the promotional health promises. Expertise of professionals it is in increasing competition by engaging online presence, well structured online shop, Web to differentiate 2.0 applications from the competition itself. Cooperation with a professional agency for online marketing is useful. In addition to the purely technical expertise such agencies, such as, for example, medivendis.de, legally sound marketing with the partner offer. Contact: Ulrich Hansel (PR Manager) medivendis.

Not every self-employed, Freelancer or entrepreneur can low-cost and with little effort-to-work alternatives to their own website or want to afford its own website. This is due less to the running costs, because Web hosting is available for under 100 euros per year with sufficient functionality, but on the effort, which is to operate for website design and implementation, as well as the permanent maintenance of the contents. However, there are low-cost and with little effort-to-work alternatives to their own website, in order to present a company effectively on the Internet. If these alternatives not only an address with contact data will be deposited, but there be represented above all content and functions in the direction of customer interface used. 1 profiles in social networks like XING, Facebook, LinkedIn and Google + represent a minimal approach, which are free of charge, but only so far can be arranged, as the capacity of the respective provider allows. The effort for the creation of profiles is in the rule but very manageable.

2. fan pages or business pages on Facebook or Google + opportunities as more, mainly because they are geared to the needs of companies. Runs through the structure of the pages the user page creation, this keeps the costs within limits, but he is bound to certain restrictions. “3. with customizable apps”, which are also free of charge, the as tab “can include in the fan page, Facebook offers significantly more options for the presentation. So, for example, also portfolio overviews, contact and order forms, landing pages, etc. can be implemented, which cause some effort in preparing, is however still clearly lower than on to a Web site. There are also numerous tools that support the creation of tabs, such as TabStyler, TabMaker or fan page designer.

4. a blog is the perhaps most effective alternative. For required Web space and (Basic) functionality now low cost on, but a blog application like about WordPress offers a tremendous amount of options, including a huge selection of so-called templates or themes for the optical design, and a variety of functions, including so-called widgets, plugins etc, can be used to generate added value for customers and prospective customers. The blog application facilitates the design and creation of pages and enables rapid deployment and maintenance of the content. Because the WYSIWYG editor, no programming skills are required. At the same time, the editor even can be used to convert the content into HTML, then elsewhere can be used E.g. for the generation of the aforementioned Facebook tabs. The above alternatives bring all the advantage that the user can operate now advertising on the Internet for these pages, such as Google AdWords or through affiliate programs. And even search engine optimization is thus possible, especially on blogs, in which, for example, page titles, keywords, headings, captions, Links and more, what interested in search engines”, can be defined. And that Google finds profiles on Google + faster, is already clear. More information on the topic of online marketing can be obtained via the following page: info3-anforderung.