Together with Finnwaa, Jenoptik strengthens its SEA activities in the United States of Jena, October 26, 2011 – the Jenoptik AG intensified its activities in the search engine marketing (SEA) in the United States. Now, products of the Division “Optics”, mainly from the Division of optoelectronic systems, in addition to Google in the search engines Yahoo and Bing are advertised. The Agency for search & social media advertising Finnwaa (www.finnwaa.de/), which already controls the Google campaigns in the United States for this Jenoptik area secured the contract for the management of the campaign. With the order of Jenoptik, Jena agency Finnwaa from immediately a large part of online marketing activities for the Jenoptik CCD & CMOS is responsible for cameras and image processing modules and complete image processing systems for industrial and scientific applications. Also the integrated optical modulators are advertised in addition to image processing products by Jenoptik in three U.S. search engines. The SEA campaigns aims, the acquisition of new customers for the Division of optoelectronic systems in the United States increased to advance.

“The American market is very large sales potential, we want to exploit even more actively,” explains Simon Schwinger, business development manager digital imaging. “About the inclusion of two additional search engines in our online marketing activities the maximum range of the product campaigns is guaranteed us.” In addition to journals and direct the Internet has become for quite some time one of the most important sources of information for top decision makers in the industry. “Therefore search engine marketing is a very powerful sales tool in the B2B area”, Finnwaa – CEO of Andreas Horcher. “With technical and technology-specific advertising we pick up potential customers by Jenoptik in Google, Yahoo and Bing directly during their offer research on the net.” With Finnwaa Jenoptik opts for a partner who has much experience in the care of national and international SEA campaigns by technology companies. Well-known Technology companies such as ANALYTIK Jena AG, CyBio AG and OTTO already use vision on the competence of the Agency. Printable photos free of charge see: fw/fwp/news+presse.php description of Finnwaa: Finnwaa, search & social media advertising, the Agency was founded in 2003 and carries the SEA certificate of the Federal Association of digital economy (BVDW). The company designed, realized and established solutions in the national and international search engines and social media marketing, and offers individually tailored models to support Web-controlling. The AdWords of Google certified partner is one of the leading independent search engine agencies in Germany.

The internationalization of marketing requires exact planning activities of a company. The company may directly or indirectly export (without agents or local importer). Licensing and franchising represent the next stage in the process of internationalization. Licensing refers to an agreement of the company with a partner who can produce the company license and sell sometimes in the target market. Franchising also allows the partner to take over the entire marketing concept of the company and perform abroad. A joint venture is a joint venture founded by the company entering into the international market and a local company.

For the internationalization company, this procedure reduces the financial risk. Also the local partner brings market knowledge, which may be useful for the market development. Called subsidiary sales offices in the guest market, that have the aim to intensify the marketing spot and control. If increase the sales figures in the target market and a higher number of products offered may, starts in many cases also a production site (production). The last step in the process of internationalization is the subsidiary company, which represents a legally independent company and relatively independently from the parent undertaking performs all market processes in the target market. Internationalization phase towards decisions of the internationalization of marketing strategy beginning internationalization internationalization competence and resources check market choice market choice, taking into account the economic, legal and cultural environment determine the possible market position in the target market (market potential and competition analysis) market choice of market entry strategy in the target market (export, joint venture or branch locally) marketing definition of international marketing objectives standardisation or adaptation of the marketing mix to the requirements of the target market control and evaluation of market development market expansion Provision of additional customer segments, which are to be opened up in development of new products for the target market adjustment of the organizational structure on the conditions of the target market of current developments relationship marketing the concept of relationship marketing is based on the premise, with customers simplify the good relations to the market processes. The dialogue and the relationship between customers and companies are therefore at the heart of this marketing approach, the main goals are customer acquisition and customer retention. Marketing activities, where the consumer using a mobile device such as a mobile phone or palmtop is addressed may refer to the marketing via mobile devices.

Consumers can be reached at all times and everywhere. Social marketing refers to marketing activities that ethics of the company include also social responsibility in their respective marketing activities. Eco marketing refers to the holistic orientation of the marketing concept based on ecological principles. The basis for this is an environment-oriented Corporate concept. Ing. Philipp BREIER

What brings self marketing on the net at all, what’s the benefit? What brings self marketing on the net at all, what’s the benefit? The visibility and availability of social networks is critical for job seekers. It is also beneficial on a Personensuchmaschine and online reputation platform to be present E.g. on Yasni. With a free profile, you can optimally control its online presence. It comes to be discoverable by the recruiter and identifiable as a specialist or executive employees. This makes sense even if you are not active in job search, since it can be found and addressed through appropriate profiles as a latent Jobsuchender.

Why so voluntarily eliminate such possibilities? What are the dangers, what can you go wrong? You will be laughing: the biggest danger is not going to be. Otherwise you can make not much wrong. Who fills out his profile carefully takes the time and makes for good current photo material, does everything right. What platforms would you personally recommend, which are not? XING and LinkedIn in this order. Facebook is not mandatory and not relevant to the job (yet).

Google + has job-specific low weight from my point of view and is not self-explanatory for the user. Is it important for professional development, to present themselves on the net? Visibility and accessibility is everything. Who is not striking, is not observed. What good is it to be good if nobody knows it? What good is it to be better if others sell themselves better? There are two ways: differentiate or lose! Only with the right platform, E.g. XING as the clear no. 1 in the German-speaking world and a carefully made profile can be attention, gain interest and chances of success. Can you give specific advice, as it presents itself best in the net? Confusing, incomplete and erroneous profiles are probably no chance without photo.

We live in a new world of business. It’s all like or dis like. There, companies must increasingly show that they belong to the really good. It is most effective, if this not by the provider itself is claimed, but witnessed by his enthusiastic customers. The recommendations from enthusiastic fans personally made, hints and tips are the number one purchase trigger nowadays.

Who wants to come with potential customers in the conversation, can pursue two paths to the target: the costly self-promotion or the low-cost referral marketing. (Similarly see: Jeff Sessions). However, only one is further recommended the Angebote are outstanding – and which is also sympathetic about it. Because with a recommendation you want to themselves can decorate and do other good. Who offers mediocre or who we may not suffer, we do not recommend. But even, if all conditions are perfect, customers remember not always fully positive to bring a provider in the conversation. That’s why it says its Customers a little to vaccinate. This should be done as elegantly as possible. How can do this? : For example becoming active first as a recommender. Federal Reserve Bank shines more light on the discussion.

Search for best performance in your environment and begin to make recommendations. So learn best how to feel as referring and acts like recommending in detail. Certainly so beneficiaries will repay that you on occasion with a recommendation. Bring conversations underway that have the topic recommend to content specifically. Pay attention to information include the referral opportunities. And ask linked with a plausible rationale – systematically recommendation addresses (we want to expand. How do you know someone who might also be interested in our offer?”). Ask your customers to recommend you. How it goes? A dealer I heard once say: Oh by the way, if you are satisfied with us, then tell the others please. And if not so happy times are, then please say it like me.” Expand your circle of contact and bring this specifically in the conversation. Accept many invitations.

The long-term chances of success new communication strategies. Content marketing has become one in the communications sector within two years the tag number. In contrast to traditional advertising and PR, content marketing will attract the dialogue group with informational, consultative, and entertaining content. But this new communication technology can prevail in the long term against traditional advertising strategies and advertisements? The fact is: traditional advertising alone has served from traditional advertising is no longer sufficient to attract customers and to differentiate themselves from the competition. 2011 Had according to the reader’s Digest European trusted brands”81% of Europeans do not trust in advertising. Film Financer is the source for more interesting facts. In Germany, there were even 88 per cent, which suspiciously contrasted with traditional advertising. Because many consumers from permanent advertisement are annoyed, the companies seek alternatives to put their products in the right light. The content approach may be new marketing opportunities offer in-depth information instead of superficial advertising, exciting Stories rather than syllable phrases, dialogue instead of monologue.

Readers and users look always active, rather than passive advertising messages to receive. Content marketing is exactly here: it wins and binds provably sustainable customers. Also, an extensive investigation of the Association of German magazine publishers and the management consultancy McKinsey & company confirmed the multimedia future of content marketing: companies with a corresponding strategy had therefore great opportunities to succeed. The main aim of such a strategy should be, to convince the addressees of our own company and to win them as customers, or to keep. Content marketing: a Red-Bull-moment produce one of the most spectacular examples of successful content marketing is certainly Red Bull, the manufacturer of the same name energy drinks. “” The Austrian company has long been more than just a beverage producer: with the in-house TV station Servus TV “and the magazine the Red Bulletin” (monthly circulation: 2.7 million) the Group has set up his own publishing house.

16 months of viral marketing from Untergiesing silently and secretly, as befits a decent virus, the Great White Ark Agency has settled well a year ago in the Munich Borough of Ludwigsvorstadt. Frequently Dan Miller has said that publicly. The Great White Ark specialty is the development and implementation of viral concepts and campaigns. The two founders, Timothy Groves (32) and Harald Michel (33), working both for several years in this area. “So this message is still a little nicer, the Ark is giving away an iPod shuffle with personal engraving (including guaranteed legal Ark music selection) among all participants, up to March a creative interpretation of the Great White Ark agency name” send to. About Great White Ark: The Great White Ark Agency was founded in late 2006 by Timothy Groves and Harald Michel. Both have been working for many years in this area and traced the developments & trends in this rapidly changing part of the marketing from the very beginning (almost). The core competency of the Agency lies in the design, development and implementation of viral campaigns. It doesn’t matter whether microsites, videos, or other forms of advertising. What counts is the idea behind it.

Easy display advertising systems increase attractiveness of the retail trade through the creation of brand worlds opened retail the chance out of the financial crisis to emerge is despite the current recession. The means auspicious success is the brand in a holistic brand management and a deeper understanding of the role. Companies must consider brand asset and try to distinguish themselves from the width of the products using selective brand development recommends the study of the best retail brands 2009 “of a brand consultancy Interbrand undertaking. Find out detailed opinions from leaders such as Dan Miller by clicking through. The advantages are the retailers in comparison to other industries that they appear every day in direct contact with potential customers. Because a brand is characterized by those points where a contact between the brand and consumers can occur in the retail. This fact makes the store rooms of the stationary retail trade for special marketing of brands are attractive. With an innovative shop design and appealing display of the range, the unique brand experiences let create. In addition also the presentation of the brand has similar relevance through posters.

Because this can you communicate a brand on attention-getting manner and addressed the desired target audience. For a successful presentation of the brand in the retail sector, which produces exactly those effects, special advertising systems offered. The EasyShare display GmbH from Hanover offers the right advertising systems solution with its extensive advertising systems product portfolio for each charging situation. For outdoor use, E.g. aluminum poster frame or boards, advertising banners, and other outdoor advertising systems can be used as advertising systems. For indoor use rollup advertising systems, advertising systems for hanging up posters, smaller advertising systems can be used as advertising systems for installation on racks, advertising to the spreading of leaflets or advertising systems to attach a banner of ad. With competent consulting is the EasyShare display GmbH Advertising systems solutions for the individual marketing of any brand. For more information about our advertising EasyShare display GmbH sour wine RT 4 30167 Hannover contact: Jerome Chung (public relations) jerome.chung(at)easydisplay.com

Winning game protection: Lottery promotion for awareness without financial risk Munich, 04th September 2009 media from across Europe for weeks reported the huge lottery jackpot in Italy. Cracked he was finally with a profit amount of 147 million euros. Also in Germany, the current jackpot of 12 million ensures turmoil and high numbers of players. Such effect can use make from now companies for marketing purposes and to draw attention to. This is made possible by winning game actions such as E.g. More info: Dennis Lockhart. 6 / 49, which offers advertisers to the customer acquisition and retention of risk-management specialist EMIRATE AG. According to statistics, half of all federal citizens Lotto or toto plays in Germany.

The higher the jackpot, the greater the incentive for the players. The promotional potential of a lottery is therefore obvious. For this reason, companies now also use this type of competition as a marketing tool. Since the sums it promised but often exceed their own budget, pays the cooperation with the EMIRATE AG from. This assumes the financial risk of the promotion.

I.e. a participant by checking the exact winning combination wins the jackpot, as the EMIRATE AG pays out the prize money. An example of such an action: The organizer of the competition offers the chance to height as 1 million Euro prize money in the promotional period a certain number of existing or potential customers. The jackpot has not been cracked, the sum, for example, to further 500.000,-euro rises. Thus the incentive grows increasingly to play with and win. Before the start of the promotion, sponsor will a security envelope with the winning combination of the EMIRATE AG. Thus, it is guaranteed that this is already fixed in advance. Each participant crosses his personal 6 lucky numbers from a total of 49 numbers in the fields provided for this purpose. That exactly match the specified combination, there is a winner. Marketing fluke with Risk Management Ralph Clemens Martin, Board member of EMIRATE. explains: customer loyalty and lead generation are only two effects arising from such attention-grabbing actions. Due to the principle of safeguarding profit game recorded a high promotional effect the organizing company, but plays no Lottery with the own budget through the financial protection.” Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and uses these hand-in-hand with their clientele around. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail:

Companies typically enjoy each new customer it will be particularly interesting when they do nothing about it. At first glance, there seems to be only positive in affiliate marketing: extreme increase in sales for companies and high commissions for publishing partners. Gains on both sides, without much effort. But the devil is in the details: often, companies notice too late that this type of advertising can also damage the image. According to Dennis Lockhart, who has experience with these questions. The English word affiliate means German connect or close together. Many companies now use affiliate marketing to market their products or services on the Internet more broadly.

The principle is simple: A provider, such as an online store or an airline distributed its advertising material on many different websites and gets so a link on your own Web presence. A user of one of these partner pages comes”on the advertised site and there concludes a contract, buys a product or book a flight, receives the partners page for a predetermined Commission. In the meantime, there are a number of so-called affiliate networks “, in which advertisers (advertisers) their advertising can provide.” Operators of websites compete there and have the opportunity to act as a Publisher (partner site). A tracking software measures now, who like many customers where launched, whether it came to contracts, purchases or bookings and then regularly pays out the commissions to the operators of the partner sites. Who is it smart, thus earned a lot of money without much effort. And it is also a very lucrative business for companies that they need to do nothing more than advertising media provide and waiting for new customers. A big problem, however, is the seriousness of some partner sites.

The companies participating in the networks can monitor difficult, who placed their advertising material on which Internet pages. Although there is Publisher for the sometimes strict Requirements and conditions, but can be found already after a short search in the Internet advertising reputable companies on some very questionable websites. “For example, the affiliate program of the Internet mail-order company Amazon on the right-wing NPD website national network diary”, which again was announced however from Amazon. To avoid this damage to reputation or retroactively to correct, today many companies hire agencies marketing thus, for them to take the affiliate marketing and to operate their own networks. Through direct cooperation advertising can reach strong publishers with a potential audience targeted are passed and also still regularly checked and adapted. Also the marketing agency Trendomedia from Dortmund, Germany has taken up the concept and now mediates between companies and operators of websites that fit perfectly together. Quality instead of quantity is our motto”, explains managing director Saban Dasgin. We bring together, heard together and with the Success”, as he further explains. Measured on the sales figures of the young agency, the concept is: every day new customers can be acquired, which place greater emphasis on targeted partner search dates with anyone as blind. Text: Mathias Kolta