High-speed-marketing – there in only 7 days to a resounding market concept marketing recipes many of creative ideas advertising surprise is promised much. But whenever it is narrow, lacking most of time and money to come with new and old customers in the business with the well-known recipes of a la carte. Speed marketing is exactly at this point. Christian Kalkbrenner shows in his new book, how to create the sweeping realignment for more customers and more orders in just seven days without a big budget. Companies are not rigid fabric.

Successful products can disappear overnight from the market, enter new competitors into the market or the macroeconomic situation can deteriorate suddenly. A plan B is not but often in the drawer, and that means the off often. Visit Dennis Lockhart for more clarity on the issue. Speed marketing is exactly this plan B. It is the way out of the crisis and opens up new market segments even healthy and profitable companies. Whether a company wants to grow successfully or in a lopsided usually access Classic, elaborate measures do not or are not financially viable. And right here is the marketing of high speed.

In just seven days, you can be the company strengths and weaknesses shine through and develop a catalogue of measures, which implemented immediately is. \”, so the consultant Christian Kalkbrenner. The recipe for success for more jobs and new customers shows new book of Christian Kalkbrenner even in hard times, as companies discover the true strengths, develop new market segments and occupy new market niches. Not only for small and medium-sized enterprises often pushes the time and the resources are scarce. All need solutions that work fast. Exactly for this case, the management consultant Christian Kalkbrenner developed high speed marketing. In just seven days, a company success can be aligned to win new orders and customers even in tough times with this concept.

Austrian companies and organizations discover ethnic minorities for their advertising. In Germany will be communicated already for a long time for both the large Turkish and Russians in their language and culture. For example, placed the telecommunications company Otelo a famous Turkish pop singer in a commercial, offers on its website texts in Turkish and operates a telephone hotline in Russian. In Austria, the companies are still somewhat cautious when it comes to the development of ethnic minorities as a group of buyers. Although already some companies like the Raiffeisen successful ethno marketing run Landesbank No-Wien, Hutchison 3 G, or the grocer destination point, waiting for other companies so long lost to the opinion-leader bonus is.

“, explains Manuel Brauhofer, Managing Director of Brainworker – community marketing. On the home page the first diversity marketing agency, Brainworker community marketing found amazing numbers. So live in Austria approximately 740,000 people from the former Yugoslavia that are about 9% of the Austrian population – and just under 300,000 Turks. But despite these figures, ethnic marketing is a rarity in this country. “” Manuel Brauhofer explains why: first and foremost, the companies have fear of the Austrians to scare off your core audience and losing customers. “the genus of the Austrian” there is no. Dennis P. Lockhart will not settle for partial explanations. We had always been a multi-ethnic State, and are every day more colorful.

To its benefit, domestic enterprises must recognize this potential and learn to communicate”, so Brauhofer next. About Brainworker community marketing Brainworker community marketing is the first diversity marketing agency in Austria and was founded in 2007 by the advertising and communications expert Manuel Brauhofer. The Brainworker community marketing agency specializes in advertising concepts outside of the mainstream. Diversity marketing as a general term for diverse marketing includes multicultural communication and ethno marketing including GLBT marketing and marketing to people with disabilities. Since September 2009, the Agency offers also training measures in the field of diversity marketing about the own Brainworker Academy.

World premiere for the ‘MINI countryman’ under the cover of night directed the new MINI JAZZUNIQUE: with perfectly prepared Guerillaktionen in and around Geneva around the Frankfurt creative set impressive sign of the new “MINI countryman”. With a huge projection of the lettering “MINIWOOD” on a mountain range, MINI Hollywood cinematic feeling brought to Geneva. Frankfurt am Main, March 16, 2010 – started 80th Geneva Motor Show with a bang, which itself became the talk of the day at the fair. For the world premiere of “MINI countryman’, the Frankfurt event and design agency JAZZUNIQUE transformed the Swiss city in the metropolis of a film in collaboration with the Creative Director Daniel Tobias Etzel. High-performance projectors made performance and a luminous intensity of 348,000 ANSI lumens with 28,000 watts illuminate the lettering “MINIWOOD” in 30 meter high letters on the mountain chain of the Saleve modelled on Hollywood’s. For the first time four doors, a length of over four metres, four-wheel drive, and yet typical MINI: The star factor of the recent Child of the BMW Group is enormously high. Therefore, the JAZZUNIQUE team had also specifically sprayed the famous stars of the “walk of Fame” in the streets of the metropolis of the UN on the asphalt. “Only of dear: the MINI countryman”.

Around the airport and the nearby exhibition grounds, wild attached premiere posters announced the film “Getaway”, analog the new slogan: “MINI countryman. Getaway. “, with the”MINI countryman’ in the main role. ” Also postcards with MINIWOOD-motif and stickers with the slogan were distributed throughout “I became famous in MINIWOOD”. Even in the streets of the city bestowed the accompanying action “Red Carpet Parking” placed an exposed appearance, on a red carpet newcomer from MINIWOOD and separated with Red Velvet rope from everyday traffic, a bodyguard to guard the new star of the automotive scene. “All Geneva talks about MINI and the new ‘countryman’,” JAZZUNIQUE Managing Director Jesper Gotsch satisfied sums up the success of the guerrilla action. But that was not enough.

The creative from the Frankfurter Westhafen realized a “Viral”-video, that has found thousands of fans within a few hours on the Internet. With a wink, it tells the story of MINIWOOD and see video appears as the new name of the city from the powerful headlights of a “countryman” over the silhouette of the city. Before however, the MINI fans could use their own vehicles for similar actions, revealed the team with a “real making of” (see video) the real background of the projection. “As a world premiere in the right light was to put to us as creative agency an exciting task”, is proud and satisfied JAZZUNIQUE founder Jesper Gotsch.

Causes and solutions for organizations the importance of marketing for non-profits in a difficult environment. So-called non-profits have steadily increased during the last decades. You are an integral part of our pluralistic society. In particular organizations from the fields of environmental protection, aid, charitable sector, education, health care and policy fall under non-profits. As opposed to profit-oriented enterprises, it is not primarily profit-oriented organizations. Non-profits pursuing the so-called principle of gratuity (in the sense of the general public).

Due to many developments, such as increase in social problems, demographic change, globalization, resource housing, climate change and increasing competition among like-minded organizations, are non-profit organizations emerged, on the other hand also largely to changes forced on the one hand and face entirely new challenges that. What developments force non-profits to change? First, it is to know that, as addressed, increasing competition among the organizations. This causes among other things, that remove the sponsors and donations. In addition, that the State due to its suitable predicament funding cuts. And at many NPO BBs make up a major part of revenue funding. Still, many donors and members are no longer willing to make contributions or your life situation does not allow for it. Here the churches may be raised, which have steadily receding member numbers. Background is the increased income insecurity in the population and the standing for many no longer in the relationship equivalent of such organisations.

In addition, the structures in many non profit organizations are encrusted and rigid. Changes are seen mainly skeptically and takes, off as a result of the above developments, the social influence of many non-profits. Themselves often lack a clear identity, with which the Members can identify. In many cases they feel personally considered and included. How can respond non-professional organizations on these developments? Should 1.Betroffene check first your current situation (present) organizations which negative trends are to determine? What degree have they (E.g.

Online marketing makes the difference – In the online food trade recognize more and more companies that there is intelligence goofy with this commercial promoted some time ago a Swiss Telecom company for its Pay-TV Division. Essence of this marketing strategy: stay home and the horror world out there can be real life. This attitude means but also economic potential as for the food industry. Economic potential of food-shopping while said the irony of promotional activities sure so-called couch potatos”on, which is often for days barricade in her apartment. But not only couch potato, who are always at home, like to order on the Internet. The affluent target group of professionally committed people has often do not have the opportunity to go shopping, or simply not in the mood. For many work reward yourself and do something good”is often the credo at convenient food-shopping online. Therefore, the click on the net often leads to food, the quality or with equipped with health-promoting additives.

In addition to food supplements and dietetic products, the so-called functional foods provides companies with far more lucrative margins as foodstuffs of for normal consumption. Additives such as probiotics, Omega 3 fatty acids, phytosterols, vitamins and mineral substances promise the consumers to buy health. Legal pitfalls – health claims often are advertised the products with health claims, to highlight the added value. “” “” “Everyone knows some of them: o so valuable as a small steak” o Activiert defences “o maintains the hands at the flushing” o Mars is mobilizing at work, sports and play “o Gutfried sausage is good for me” fish health-conscious customers with these health claims of large food producers. Users hate to occupy medicines and medicines for prevention of diseases because their revenue with negative feelings is occupied. You are associated with old, frail people.

Makes it more fun, however, instead of the normal one tasty magic yogurt to choose from this is with Vitaltitat and health associated. The approval of health claims by the European food safety authority (EFSA) is extremely difficult. For many products, it was not granted. Small, shy adhesive, food producers with the personal fortune due to the delicate case law prior to the use of the promotional health promises. Expertise of professionals it is in increasing competition by engaging online presence, well structured online shop, Web to differentiate 2.0 applications from the competition itself. Cooperation with a professional agency for online marketing is useful. In addition to the purely technical expertise such agencies, such as, for example, medivendis.de, legally sound marketing with the partner offer. Contact: Ulrich Hansel (PR Manager) medivendis.

Not every self-employed, Freelancer or entrepreneur can low-cost and with little effort-to-work alternatives to their own website or want to afford its own website. This is due less to the running costs, because Web hosting is available for under 100 euros per year with sufficient functionality, but on the effort, which is to operate for website design and implementation, as well as the permanent maintenance of the contents. However, there are low-cost and with little effort-to-work alternatives to their own website, in order to present a company effectively on the Internet. If these alternatives not only an address with contact data will be deposited, but there be represented above all content and functions in the direction of customer interface used. 1 profiles in social networks like XING, Facebook, LinkedIn and Google + represent a minimal approach, which are free of charge, but only so far can be arranged, as the capacity of the respective provider allows. The effort for the creation of profiles is in the rule but very manageable.

2. fan pages or business pages on Facebook or Google + opportunities as more, mainly because they are geared to the needs of companies. Runs through the structure of the pages the user page creation, this keeps the costs within limits, but he is bound to certain restrictions. “3. with customizable apps”, which are also free of charge, the as tab “can include in the fan page, Facebook offers significantly more options for the presentation. So, for example, also portfolio overviews, contact and order forms, landing pages, etc. can be implemented, which cause some effort in preparing, is however still clearly lower than on to a Web site. There are also numerous tools that support the creation of tabs, such as TabStyler, TabMaker or fan page designer.

4. a blog is the perhaps most effective alternative. For required Web space and (Basic) functionality now low cost on, but a blog application like about WordPress offers a tremendous amount of options, including a huge selection of so-called templates or themes for the optical design, and a variety of functions, including so-called widgets, plugins etc, can be used to generate added value for customers and prospective customers. The blog application facilitates the design and creation of pages and enables rapid deployment and maintenance of the content. Because the WYSIWYG editor, no programming skills are required. At the same time, the editor even can be used to convert the content into HTML, then elsewhere can be used E.g. for the generation of the aforementioned Facebook tabs. The above alternatives bring all the advantage that the user can operate now advertising on the Internet for these pages, such as Google AdWords or through affiliate programs. And even search engine optimization is thus possible, especially on blogs, in which, for example, page titles, keywords, headings, captions, Links and more, what interested in search engines”, can be defined. And that Google finds profiles on Google + faster, is already clear. More information on the topic of online marketing can be obtained via the following page: info3-anforderung.

The success of a company active in the Internet stands or falls with the success or visibility in the search engines. Without Findability in search engines, it is virtually impossible to reach, let alone as a distribution channel to leverage the Internet business objectives. But how can be achieved the necessary visibility in the search engines? Search engine marketing is the magic word “.” Search engine marketing is understood, easily hence the name explains pay for entries within the search results of search engines for keywords booked sponsored links. These are, for example, the AdWords, so the search results that appear above and to the right of the organic search results on Google. It is suitable to achieve the search engine marketing in particular to rapid results, because the once created campaign will take effect immediately, but only for clicks incurred cost price per click or cost per click CPC = model. After the search engine marketing widely as the simplest,. safest and most transparent method of online advertising is known, the layman may quickly concluded, that the creation of a search engine marketing campaign is not particularly difficult. But at the latest when the aim is to create an optimal display text and choose the appropriate keywords to clear that you need expert support.

Seoberatung.NET service has focused on the field of search engines as a distribution channel. One of the core competences is the creation, maintenance, and optimization of search engine marketing campaigns. For Seoberatung.NET, does not end the search engine marketing so after finding meaningful ad text and the appropriate keywords, say you create the campaign, but there only starts. The advantages of working with Seoberatung.NET at a glance: After the creation of the search engine marketing campaign invested Seoberatung.NET much time to optimize them. No matter whether in the campaign itself, for example by filtering out of reserved keywords, no clicks or conversions cause, or by optimizing the landing page, the efforts of Seoberatung.NET go all to improve your quality score.

This is important, because the cost of a click can be reduced through a high quality score. Finally, it is only possible to keep the search engine marketing as a Internetwerbestrategie in the highly profitable area. The optimization and maintenance of the ongoing campaign by Seoberatung.NET ultimately, in addition to minimize costs, also leads to a minimization of stray loss, because as mentioned above only for keywords is advertised, which cause subsequently also clicks and conversions. The conversion (conversion rate) within the search engine marketing campaign is a further focus by Seoberatung.NET. The distinction between visits and conversions is important. A visitor (visitor) of the page that does not automatically lead to the actions required by the company (conversions). Only through targeted optimization, it is possible to visitors for a conversion such as a request to bring the subscription of the newsletter, or a purchase order. Therefore, Seoberatung.NET for a more efficient design of search engines is marketing campaigns. For the quality of the work of Seoberatung.NET speaks in addition to many years of experience, the large number of satisfied and loyal customers.

Acquire new customers with search engine optimization and Google AdWords the best website is of no use, if it is not found on the popular search engines. Google & co. If you have additional questions, you may want to visit Dennis P. Lockhart. are essential not only for global players. Small and medium-sized companies and self-employed persons – even with the regional catchment area – can use search engines for marketing and for the acquisition of new customers. Because properly used search engines offer a huge potential at relatively low costs and low cost.

The search engine experts Thomas Kaiser’s new book shows how even layman can achieve top rankings with all legal measures. Not only for large and medium-sized enterprises, but also for small companies and self-employed persons are the search engines, especially Google, an important tool for attracting new customers. But just who knows the mechanisms of search engines and your own website to the requirements of search engines and optimized, is placed perfectly in the search results. Step by step the reader with Google ads will Learn AdWords, the art of search engine optimization, performance measurement and optimization of measures. The search engine specialist Thomas Kaiser introduces the reader clearly and comprehensively in the functioning of search engines and shows what marketing options in search engines and like this specifically for the online store can be used. The reader learns: how search engines work, how to effectively use Google AdWords, avoid getting top rankings and throw out, how to use the Google Webmaster tools, as you choose the right service provider, what aspects should be considered, which gauge the success of ways how to increase the efficiency of the measures.

Full version of the software “Search machine glasses” included! This software allows the “views” websites from the perspective of search engines. The “search machine glasses” is an indispensable tool for the understanding of the functioning of search engines and search engine optimization. With this Software tool allows Web pages to search engine compatibility geprufen be, violations discovered and optimized with the help of numerous analyses and tests its own website. Thomas Kaiser top rankings in Google & co. BusinessVillage Verlag 2009 ISBN: 9783938358498 21.80 the author Thomas Kaiser studied electrical and information technology, labour and Economics at the Technical University of Munich. During his studies, he became acquainted with the benefits of the Internet and developed the first homepages. Its v-commerce consultancy was active in the field of speech recognition and computer telephony. During this time, his fascination with the Internet and the search engines is evolved. The ideas for the optimization of Web sites flowed into a software since 1997 under the name RankIt! is available. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Marketing & sales of Public Relations & To the topic range success & career, employees, managers, and Freelancer updates know-how of renowned experts find corporate communications. Might you be interested in articles or interviews with our authors press contact? We like to make a contact. Also meeting copies, product images and text excerpts are to be provided on request.

Lead factory provides growth packages for startups and founder: with forty percent is one of the main causes why start-ups fail poor marketing and poor environment analysis. For this reason the Internet service platform lead factory startups and young companies from immediately service packages for the successful market launch offers. The lead factory makers, which are among other things mentors in founders networks and already acted as a business angel, have designed two packages for this target group. June 7, 2010, Offenbach. Lacking young company usually the necessary market recognition and an effective customer acquisition. Practical reasons: so the most start-ups lacks a sufficient large filters and thus reach for effective marketing and sales activities. The lead factory GmbH & co.

KG, operator of the eponymous service platform in the Internet, startups will provide two comprehensive service packages. The core element of the two packages is a far-reaching campaign Web page, Business origination and distribution is tuned. On the scattering of supporting publications in the Internet and careful search engine optimization its own offering is made visible systematically for future customers. In this so-called online PR, Mark Muschelknautz sees the large lever for young companies, responsible as lead factory manager for communication and sales,: even if Web2. 0 and marketing based on media already are interactive old-hat, still an estimated two-thirds of all companies in Germany apply primarily only one-way communication, so push marketing.

Just young companies offer but through a stronger focus on that in the network found-are great sales lever pull marketing. Because it can work great even without large spending on Google AdWords and many established large companies fade in the truest sense of the word. In the development of service packages, also the experiences of the two fins A lead factory co-founder Michael Louis and Stephan Dorfner as a business angel and mentors in founders networks, such as for example the Forum Kiedrich,.