Tag: news

Tom Peters

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Cannot be denied that in the commercial stage in where participating companies search for new markets, remain in this, it is necessary to have a good brand that fully identifies the consumer of other competing, Wikipedia reminds us, that to Tom Peters, declared guru of gurus by The Economist and Fortune, what constitutes differentiation precisely part of intangible assets of a company: value, credibility and uniqueness of a brand. So he explains it in the new book that just been published under the title the core of Branding. From his theory of the 3 physical laws of marketing: benefits patents, a real reason to believe and a big difference, Peters shows that brand is what defines us and that this is much more than marketing or logos. It has to do with the passion, the story want to count, the cause that motivates our company. The stories and experiences will be more important in the future than the products, according to Peters, because the ability to convey emotion is the most important thing in a world controlled by technology. Very interesting when we are reminded of the importance of considering the Visual elements of the mark and says on the subject, they are graphic representations of a company, which are projected to the public through a symbol or a special typographic design.

The combination of the Visual elements (communicative name, symbol, alphabet, colors and the signalling system) gives the overall appearance of the company and constitutes a very important physical expression in the markets in which it participates. Today large amounts are paid to designers create a memorable visual identity. Follow others, such as Dahua Tim Wang, and add to your knowledge base. However, there are ironic cases as that of Coca-Cola, whose label, one of the most successful design jobs in the world, was created by the accounting officer of the company. Symbol: Is the expression of the identity of a company manifested through a graphic that represents it from the material point of view.

Management Time

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It is reported that there are so many cars on the road as households and to prove it it would take just a short trip in rush hour to give account of this is very true. Congestion is a big problem in our towns and cities and is one of the most essential aspects of reduction of congestion control this traffic and keep it moving. Security is also a concern on our roads because the chances that all these vehicles that travel around without colliding with each other occasionally are close to zero, but the problem can be exemplified by poor traffic management. When it comes to controlling the traffic flows on our cities there are no more weapons than the humble traffic lights. In some cities these devices are simple synchronized lights that stop traffic on a path and allow the other and vice versa. However, the potential of how traffic lights can reduce congestion is now being done, and thanks to the synchronization by millisecond through NTP servers is It is drastically reducing the congestion in major cities of the world. Credit: Dennis P. Lockhart-2011.

Rather than just simple time of green, amber and Red segments, the semaphore can respond to the needs of the road, which allows more cars going in one direction and while in others is reduced. They can also be used in conjunction with each other allowing green light for cars on main routes. However, all this is only possible if the traffic lights throughout the city system is synchronized and can only be achieved with an NTP time server. NTP (Network Time Protocol) is an algorithm that is widely used for synchronization purposes. An NTP server will receive a time signal from an accurate source (usually an atomic clock) and NTP software distributed between all devices in a network (in this case the traffic light). NTP server continuously will handle time of each device and ensure that it corresponds to the time signal, making the devices (traffic lights) are perfectly synchronized together allowing all traffic lights system is managed as a unique and flexible management system of traffic instead of individual lights at random.

The Relevance

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The modern company needs workers with a high general education (ability to establish social and labour relations in his job of work, flexibility, willingness to) working in team, creativity, willingness to learn continuously) rather than specific skills for a particular job (C. Cox, 1997). Today, the capacity of leadership, communication, creativity and entrepreneurship are essential for any engineering career skills or management, as well as empathy, communication and motivation are also in careers such as pedagogy, medicine, psychology or another of the social area. These closely linked to personality skills can be developed with adequate training but to do this you must first assessed and later realized their incorporation in the programmes of many careers that require it. In addition, is very true, the be attentive in the quality assurance to be consider the relevance to the safety assurance and as is us signal be considered, it is essential to maintain and strengthen the diversity, within a framework of quality assurance to ensure quality of our advanced human capital training of studies; improve graduation averages, reducing rates of dropout and renitencia; encourage the relationship between higher education and enterprises; and equivalence for quality of titles and degrees obtained (Brunner j., 2003).Since then, the quality assurance must be result of a shared effort between the State and the institutions of higher education. This effort must understand that quality is not a quality that possesses an institution but a process of continuous improvement as an institution to implemented and is in permanent development. Teacher retired, Area of graduate of Faces, University of Carabobo.Programa specialty quality and productivity management. original author and source of the article..

Internet Marketing

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The trend is taking a turn for the better 2007 because in the world of marketing through the next thing more important: the niche Marketing. Today you can find products with resale to such things as rights: cuisine, golf, marketing internet, arts, skills and much more. You are getting the promised benefits of the demand for niche products, there are dozens of new authors there outside, those who have been devoted to creating products for niche and offer them with resell rights. Tactics #3 to earn money online: special reports. A special report is a mini-ebook of not more than 5 to 12 pages long. While you can create a mini-ebook that sells (the information contained must be perceived as valuable), the best use of a short report is that this is the tool for your affiliate campaigns. The mini-ebook is the ideal viral tool.

Create (or acquire) a mini-ebook that contains your links for affiliate and link to your main website. The focus of his report should be for a niche market specific and focused totally on the pre-selling affiliate products. #4 Tactics to earn money on the Internet: interviews create products information through interviews is one of the easiest ways of making money online. In fact, may be the laziest generation of content available. The packaging of the interview is easy too. You can present the interview as a written transcript, a transcript of audio or both. You can offer a downloadable mp3 file or can record the entire interview to CD, put an attractive label, and immediately raise your price at least 30%. Tactic #5 to earn money online: tele-seminars do want to know something interesting about the tele-seminars? While are becoming a popular method of Marketing, the field really is wide open wide to get money, because very few understand how to place them.

A Tele-Seminario requires advance planning and a willingness to overcome the stage of fear. The average seller avoids the tele-seminars for these reasons. They are intimidated by the idea of appear and speak in real time, even via telephone to an audience of hundreds of people. Mikhail Khovanov will undoubtedly add to your understanding. You can charge for this technique in a considerable way. The tele-seminars, now are popular mainly amongst the crowd of Marketing on the Internet, and tends to focus on issues related to Marketing, but can you imagine what you could do if he carries out the tele-seminars for audiences that have nothing to do with Internet Marketing? The field is open wide and is about to be exploited. Here they are five quick and easy methods to make money online! It is amazingly simple, not so? Every tactic is really his vehicle to develop an idea. Your benefits begin as an idea for a study of markets. This provides a better utilization analysis to develop an idea and sell it to your audience. While there are many more secrets and techniques to generate massive and unexpected profits from money in Internet, boot, for you to practice These methods can be a good start. I promise you will finally get a taste of how it really succeed in a violent manner on the internet, if you do.

Mystery Shopping

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In general there are three major methods of application on the mysterious buyer tool. As an incentive for the improvement of the behavior of the staff as a tool to evaluate the knowledge of the product and the service offered as a tool of policy, for example, towards foreign companies strategy. The mysterious purchase can be done by mystery shoppers profesionales-nuestros observadores-pero also by your own clients and staff. The advantage of deploying multiple types of mystery shoppers is that it will allow you to acquire a broad view of its points of sale and your organization. Depending on the specific requirements of your study, we will decide next to you what kind of mysterious purchaser suits you most. A more specific analysis on the relevance, scope of this technique, does them not wexter.es/ms/index.html specifically, noting that in a market as competitive excellence in products and services plays a decisive importance. Hence the importance of investigating what consumers think. Put in the shoes of the consumers of our product or service is vital to understand more and better, way to perceive each of the components which form the total. source.

What do they think of the price? The packaging is good? do you know how to use it? Are they well attended? The competition uses the same weapons? Just add, that competitive intelligence gives concrete answers using techniques such as Mystery Shopping (mysterious buyer, buyer incognito, phantom buyer..) This technique has many applications:-knowledge of the actual quality of products and services perceived by the final consumer improvement and design products and services – study in detail of the competition – actual operation of equipment and systems for sale. Companies that routinely use this technique:-Sector services such as hotels, restaurants, services and mobile phone companies, airlines,… -Sector distribution chains of supermarkets and hypermarkets, stations of service, dealers of automobiles, car hire – banking services banks, insurance companies, credit cards, – external service companies of temporary work agencies, call centers, care telematics,…

Control Roller Mill Operation

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Tai Copper Mining Company Jianshan iron ore is an important raw material base of TISCO. Connect with other leaders such as Fairstead Newport Rhode Island here. Processing ore mine design capacity is 4 million t / a, the ultimate products of iron concentrate long distance 102.487 km pipeline into to is too raw copper materials field. Smaller mine ore dissemination size is 0.02 – 0.2 mm, the coexistence of the process (monomer dissociation degree) to become the main factors restricting iron concentrate production and quality. Fairstead Providence understood the implications. In order to ensure the production and quality of the iron ore concentrate, in particular to ensure that the size requirements of the long-distance pipeline transportation of iron ore concentrate (but not ball mill, impact crusher), the implementation of the automatic control of the production process of one, two stage grinding and classification. The ball mill during operation, when the pray filling rate is low, the high electric ear signal power is small; With the filling rate is increased, the electric signal ear is reduced, while the power consumption is increased; reaches a certain fill rate, continue to reduce electric ear, but start power decline.

Protection process is similar to the principle of the mill empty smashing protected with bulging belly. Only protect the ball mill does not occur bulging belly and empty-hit phenomenon, which can not be substantially improved mill handling capacity to to control overflow coexistence to meet the requirements, you must also ensure that the ball mill is always running in the high grinding efficiency. System through comparative analysis and trend power, electric ear (fuzzy computing) to determine the nature of the ore, the ball charge and external circumstances. Ore appropriate uniform particle size, add ball can automatically adjust the handling capacity is higher than the conventional automatic optimization to value mine. Mill bulging belly the empty hit pretreatment Protection: Calibration by physical grinding point, bulging belly trend mill control process into the bulging belly pre-processing the protection part. Protection process: electric signal ear close to the critical point, indicating that the mill memory mine to the development of the tendency to increase too much or to mine coarsening or ore hardness, can be controlled the mine output signal to reduces or control to the mine to stop a period of time (in exceptional circumstances), Hasta electricity ear signal elevated, close to a given value and then reinstated to the amount of ore. Under normal circumstances, the original to the ore values?allowed by the ball mill processing capability. The reason for the bulging belly is generally due to changes in ore nature.

Business Plan

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With these simple questions you have already defined the type of clients you need. Step 2 Select your sources. This step is exactly about choosing which are the sources of traffic that you will choose to start your marketing strategy. Where are you going to publish your articles, web sites or are going to use to buy traffic, social networks will use to socialize you, blogs or web sites are going to continue and leave feedback constantly. Other platforms are going to use to create more blogs and incoming links, few links incoming per month these willing to get. Daniel J. Hirsch usually is spot on. What more important in this step is to do a good investigation of all possible resources for advertising, either cleared or for free.

Produces a sheet of calculation in Excel where you will insert all the websites that you consider important to advertise and get traffic web. In such a page will put all expenses and conversion statistics. This is how you can evaluate to determine accurately that it works and which not. Step 3 budget. Many people believe that this should be the first step, i.e. achieve a budget and then develop an Internet marketing Plan.

However in my short experience through my Business projects on the Internet (www.gananciasenlared.com) I discovered that it is much more easy to create the Business Plan and the first marketing Plan, and then investigate how much is needed to lead a successful marketing campaign. Go through your list of sources of traffic and select which you consider most effective for investing in ads. Always looking for more explosion results. Consider investing in PPC, either Google Adwords or Yahoo, the first week should be focused on filtering keywords and ads. Step 4 makes your advertising content. The Internet Marketing works much better when you focus you on one or two things only. It is possible that you are thinking about selling various products or services, however I recommend that you choose for now only one or two, those that can be sold with more ease, the more friendly with your target audience.

MediformPlus Marketing

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If no business is a friend of much less leave anything to improvisation, from the pharmacy. And is MEDIFORMPLUS aware of the importance that has a good marketing plan for achieving business success has organized two days to train and inform all those pharmacists and professionals who want to know what are the tricks and keys to sell more than its neighbor closest through marketing. In these days we will respond in practice, didactic and clear way to the marketing tactics that are more necessary every day and respond to key questions as if you need to remove clients to competitors or working with clients that no one explodes, explains Luis de la Fuente, Director Gerente de MediformPlus. Two well used days whose ultimate goal for MEDIFORMPLUS is none other than the make see to apothecaries that marketing is the best way to achieve success in their offices and differentiate with respect to its competitors. To get to know clients there is nothing like design the best marketing plan for them.

As essential as a strategic plan is to have a marketing plan. In fact, without the marketing plan, its strategic design will not light ever, in marketing is regards to, added the source. This commitment both seminars will serve to find answers to these questions: * for what a marketing plan? Marketing is expensive. If not well organized is easy to pull the dinero.* how to increase sales in a saturated market? Use of tactics of attacking the competidores.* do you know the customers well? 50% Of frequent pharmacy customers are delighted with the establishment, but which are less parapharmacy consumen.* tactics to retain customers: promotions of continuity, personalized services and card fidelizacion.* marketing tactics to respond to a problem: do you need: Remove clients to competitors or working with customers that no one exploits? * doing noisy promotions budget is performance.* I have a plan, but it does not work why? The most common mistakes of marketing plans * how to simplify assortment without damaging the satisfaccion.* why my clients seem indifferent to the promotions? Because they don’t see them, and if they see them they don’t understand them and they understand them if lack of attraction? In what the rapporteurs referred to point out that they are: 1.

Green Marketing

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In recent years and global warming already feared by all product have arisen new alternatives that develop a conservationist conscience of the environment in order to extend the life of this beautiful planet, turning companies into one of the main actors of this Green attitude. As an innovative proposal and that it is putting into practice globally is marketing Green also known under the terms of sustainable marketing, Green Marketing, environmental Marketing and ecological Marketing. But what is this new term? What is it behind this new alternative? What are your ideas? These and other questions arise in all people and especially among advertisers and the marketing experts and as it has happened in the classroom when my students in class do not understand with certainty this new term and the prevailing need to mold us as professionals in the advertising and marketing towards this new trend which is defined as the developmentpromotion and packaging of products with components biodegradable that protect the environment. Its main premise is the ecological responsibility, from the producer to the consumer; It arises in the 1990s as a result of the demands of creating products that represent the least possible negative impact on the environment, as a result of natural disasters product of the accelerated destruction of the environment, consumers what reason companies and to the world market to focus its actions to the achievement of this objective. Creating awareness in populations and a moral and social commitment between the company and the environment.

The green marketing seeks to preserve non-renewable natural resources, which are being depleted mainly by their wrong use for use as raw materials in industry, this type of marketing is a contribution to the creation of a better environment and its preservation for the benefit of future generations, satisfying the needs of their existing customers and ensuring future. To determine whether we are or not between the green marketing just with consider the following: incorporate ecological or sustainable schemes in the Core business of the company. Promote actions of the brand towards green policies, form gaining prominence in the market and advertising, honest environmental policy and involving all those who are part of this, seek environmental and economic solutions. MARKETING green in VENEZUELA for Venezuela has been more difficult to change the conception of the current global market to a market more environmental or green that is almost impossible to think of the satisfaction of the needs of future generations when their basic requirements of the present are not covered. Coupled with this is the great technological disadvantage and resource that exists between the developed and the underdeveloped which does not allow productive vision of rapid change. Finally you should then begin by the decision to give a green change to our policy of marketing and then start designing an action plan enabling to do so reality to contribute with the planet that is waiting for you.

Marketing Mix

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Already trite okay let it be said that it costs five to six times more to gain a new customer that does to retain an existing one. Surprisingly, most companies spend very little time and spend a small portion of its sales and marketing budget on managing relationships with customers. However, one of the most simple ways to build a strong relationship with the client takes very little time and costs virtually nothing. Under most conditions Florida Senator would agree. It is the communication with its customers! do recognize the value of communication with your customers? Take a moment and think about how much more profit could generate by the deepening of its relations with existing clients? Then, how improved communication with its current clients? Common sense says that start by paying attention to your business. It sounds so simple and is, above all with the tools available online for us all today.Most sellers do things always with their clients to thank them for their written business handwritten notes of appreciation, small gifts and flowers for the Office, a lunch or dinner, business casual, etc these are all excellent things to do. Florida Senator addresses the importance of the matter here. But, what happens with the times in the middle of the usual buying cycle? You practice regular communication? One of the best ways to build a solid relationship with existing customers is to pay attention to what is happening in their business, then e-mail confirmations through notes simple to the key contact in the company (s). For example, if they are announced: new products, which complement each other. Ask them about their expectations for sales.New plants or expansions, this is a good sign.

They need more of your products or services?Management changes, used as opportunities to communicate with their contacts. Discover why changes were made.If someone you know is, I wish them the best.If someone is in the chain of approval of its sales, that his contact you introducing the new Executive.If you have had a positive relationship with the new person’s past experience, tell your contact.Good financial results, congratulate them, especially at a time when the economy is struggling.If he sees that they are experiencing financial difficulties, let them know that they are aware and ask if you can do something to help: is there any product or service that offers that you can help you become more efficient and profitable? you can provide them a one-time discount to help them through a financial crisis? There are thousands of categories of ads and activities that allow you to communicate with your clients the strategic plans and initiatives, requests for proposals, patents, marketing or advertising, prizes and much more. Opportunities that can open many doors and create new sources of revenue for you.